Thursday, June 13, 2024

Drive Sales with Stunning Printed Packaging in 2023

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We are living in an era where everyone loves eye-catching and alluring surroundings. No one likes simple and vivid colors. If you are facing the same dilemma, go with printed Packaging for your products to upgrade your sales.

Printed Packaging is one of the best tools to drive sales because consumers want the best products that have been designed with the best printing for themselves, their loved ones, and many more.

With the right custom printed Packaging, brands make memorable first impressions and convey quality. From boxes and mailers to tissue paper and labels, printing elevates packaging while providing space for branding, messaging, and visual appeal. 

As consumers continue flocking online for purchases, stunning Packaging is a way to cut through the noise.

Benefits of Custom Printed Packaging

Printed packaging boxes offer numerous benefits that can directly impact your bottom line:

Branding – Printed elements like logos, colors, and designs establish brand identity and help products stand out. Customers come to associate your unique look and feel with your brand.

 

  • Printed elements like logos, colors, and designs establish brand identity and help products stand out. Customers come to associate your unique look and feel with your brand. Unboxing Experience – Special printed touches excite customers when they receive and unbox a purchase. Tissue paper, inserts, and notes create a “gift” effect.

 

  • Special printed touches excite customers when they receive and unbox a purchase. Tissue paper, inserts, and notes create a “gift” effect. Protection – Durable printed boxes keep products safe in transit while lending a quality feel. The structural integrity prevents damage.

 

  • Durable printed boxes keep products safe in transit while lending a quality feel. The structural integrity prevents damage. Sustainability – Printed Packaging made from recycled materials satisfies eco-conscious consumers. Sustainable practices are a selling point.

 

  • Custom Printed Packaging made from recycled materials satisfies eco-conscious consumers. Sustainable practices are a selling point. Cost-Effective – Custom printing allows brands to order only what they need. Short runs are affordable even for small businesses.

 

Types of Printed Packaging

From ecommerce shipment boxes to retail-ready containers, printed Packaging comes in many forms:

 

Printed Boxes – Boxes can be printed inside and out to fully brand the unboxing experience. Options like tuck boxes, rigid boxes, and folding cartons work for all product types.

 

  • Boxes can be printed inside and out to fully brand the unboxing experience. Options like tuck boxes, rigid boxes, and folding cartons work for all product types. Mailers – Printed mailers and poly mailers securely ship and promote the brand. Padded mailers prevent damage.

 

  • Printed mailers and poly mailers securely ship and promote the brand. Padded mailers prevent damage. Bags – Printed paper or plastic bags are portable and recognizable. They are excellent for retail shops.

 

  • Printed paper or plastic bags are portable and recognizable. They are excellent for retail shops. Labels – Printed labels and stickers can brand and seal boxes, bags, bottles, jars, and more. Spot UV and foiling effects elevate labels.

 

  • Printed labels and stickers can brand and seal boxes, bags, bottles, jars, and more. Spot UV and foiling effects elevate labels. Inserts/Tissue – Interior tissue paper, booklets, and branding cards complete the unboxing experience.

 

  • Interior tissue paper, booklets, and branding cards complete the unboxing experience. Retail Ready – Shelf-ready printed Packaging displays products while educating customers in retail settings.

 

  • Shelf-ready with custom printed boxes to display your products while educating customers in retail settings. And More – Bands, sleeves, invitations, signage, and anything else printable can further brand packaging.

Printing Techniques for Stunning Effects

Advancements in printing now allow for stunning photographic quality reproduction and special treatments on Packaging. Modern techniques include:

 

  • Full-Color Printing – CMYK printing produces vibrant, accurate colors with striking imagery. Photographic prints and high-resolution graphics make products pop.

 

  • Spot UV – Gloss spot UV coatings accentuate logos and text for sleek effects. Spot UV is an affordable way to make designs shine.

 

  • Foil Stamping – Metallic foil stamping provides eye-catching accents in gold, silver, colored metallic, and holographic.

 

  • Embossing – Embossing presses raise relief images and text into Packaging for luxurious texture.

 

  • Debossing – Debossing presses recessed impressions into Packaging, perfect for intricate details.

 

  • Die Cutting – Custom die cut shapes like peekaboo windows, and intricate edges make Packaging interactive.

 

These embellishments make printed Packs irresistible to consumers. For retailers, shelves full of stunning printed packaging command attention.

Ecommerce Packaging Trends for 2023 

For ecommerce brands, packaging design trends influence marketing strategies. Smart brands get ahead of trends to capture interest. Top trends include:

 

Sustainability – Consumers want sustainable Packaging, whether recyclable, compostable, or made using renewable materials. Brands that show eco-efforts satisfy customers.

 

  • Consumers want sustainable Packaging, whether recyclable, compostable, or made using renewable materials. Brands that show eco-efforts satisfy customers. Unboxing – Packaging should provide a fun, share-worthy unboxing experience. Personal touches delight customers.

 

  • Customers want Packaging that serves a purpose, like providing reusable value beyond discarding. For example, shipping boxes that convert into storage. Minimalism – Simplistic, minimalist Packaging looks sleek and aligns with current design trends. Negative space amplifies branding.

 

  • Simplistic, minimalist Packaging looks sleek and aligns with current design trends. Negative space amplifies branding. Retro Revival – Vintage styles and patterns provide a nostalgic feel. Retro works well for many product types.

 

Following trends keeps packaging designs current and desirable. Of course, brands should ensure Packaging aligns with their image and products.

Connecting the Dots!

Custom printed packaging is an invaluable tool for making products stand out and driving sales. As we move through 2023, brands should take advantage of modern printing techniques to create eye-catching Packaging with unique finishes, textures, and visuals. 

By working with an experienced printing partner like Vive Printing, you can bring stunning packaging ideas to life. Their expertise in the latest printing technologies and materials can help take your Packaging to the next level. So contact them today!

FAQS

Q: What are the benefits of custom printed Packaging?

A: Printed Packaging provides branding, memorable unboxing experiences, product protection, sustainability, and cost-effectiveness.

Q: What techniques can make printed Packaging look stunning?

A: Modern printing techniques like full color, spot UV, foil stamping, embossing, debossing, die cutting, and specialty coatings make printed Packaging irresistible.

Q: What ecommerce packaging trends should brands follow in 2023?

A: Top trends involve sustainability, unboxing experiences, functionality, minimalism, retro revival looks, and premium materials.

Q: What should brands look for in a custom packaging printer?

A: Look for advanced printing equipment, material options, finishing capabilities, design services, fast shipping, affordability, and great customer service.

Q: How can printed packaging help drive sales?

A: Printed Packaging makes memorable first impressions, excites customers, protects products, establishes branding, and differentiates products to drive sales.

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