Printed books continue to dominate sales, but eBooks can be a worthwhile revenue stream along with audiobooks. Because they exist online, eBooks do best with digital promotion, as book marketing services experts will tell you. Your author's website, blog, social media, and podcasts all can play a role in eBook marketing. The point is to reach people with news about your book when they are online, so it's only one additional step to buy and download your eBook. You can also profitably sell them at lower prices because you aren't paying to print and ship books; be creative with price promotions.

Online booksellers dominate the marketplace today and are adept at selling eBook downloads. Getting your book into their pages isn't tricky, but you must spark sales. You can begin by ensuring your book is well-represented on your website. Many authors post chapters and other excerpts and add content to their websites that will attract search engines. It means figuring out the needed keywords and including them in your text. Internet search is a crucial way for people to find you and learn about your book, so you want to optimize your website strategically.

Blogs provide excellent opportunities to promote eBooks and yourself as an author. They join forces with your website pages to attract search engines and allow you to post more timely material (the content on your website will mostly stay the same). The best blog posts are informational or entertaining and tactfully mention your book. The point is to draw in your audience rather than making a hard-sell pitch. Many successful authors also sell eBook downloads directly from their sites or links to retailers where people can purchase them. It helps when people can buy with one or two clicks.

If you're a profit-minded author, you'll want your eBook and its promotion to work with your printed books and their marketing campaign. There can be overlap, especially with messaging and timing of the publicity. Some readers will buy physical books, while others will download eBooks. Using an eBook price promotion as you release your book can be an excellent strategy so that you begin to climb on the sales charts. It can influence algorithms to recommend your book to others and increase sales. Selling in all channels today, including audiobooks, can maximize your revenue.

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