Increasing hair care awareness and rising influence of social media are driving the Global Hair Serum Market in the forecast period 2024-2028.
According to TechSci Research report, “Hair Serum Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Hair Serum Market stood at USD 1.24 Billion in 2022 and is anticipated to grow with a CAGR of 7.14% in the forecast period, 2024-2028. The global hair serum market has undergone substantial growth and transformation in recent years, driven by shifting consumer preferences, advancements in beauty technology, and a growing awareness of hair care. Hair serums, once considered a niche product, have become an integral part of many individuals' daily grooming routines, and the market reflects this shift.
One of the primary drivers of the global hair serum market is the increasing emphasis on hair care and grooming. As people become more conscious of their appearance and overall well-being, they are seeking effective solutions to address various hair concerns. Hair serums, with their lightweight, non-greasy formulations, offer versatile solutions for a range of issues, including frizz, damage, dryness, and more. This has resulted in a surge in demand for hair serums as consumers look for products that can help them achieve healthier, shinier, and more manageable hair.
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The proliferation of social media and beauty influencers has significantly contributed to the growth of the hair serum market. Platforms like Instagram, YouTube, and TikTok showcase the transformative effects of various beauty products, including hair serums. Beauty influencers, with their large followings, have a profound impact on consumer behavior and preferences. They often recommend and demonstrate the use of hair serums, making them more appealing to a wide audience. This influencer-driven marketing approach has been instrumental in driving consumer interest and trust in hair serums.
The global hair serum market is not limited to a specific region or demographic. It has experienced robust growth across regions like Asia-Pacific, Europe, and North America. Manufacturers are strategically expanding their presence in these regions, often customizing their products to suit local preferences and hair types. The rise of e-commerce and online marketplaces has made it easier for consumers worldwide to access a wide range of hair serums from both established and emerging brands. This accessibility has contributed to market growth, as consumers can easily explore and purchase products that meet their specific needs.
Innovation in product formulations is another driving force behind the growth of the global hair serum market. Manufacturers are investing heavily in research and development to create advanced serums that cater to a diverse customer base. These formulations often incorporate natural ingredients, vitamins, antioxidants, and specialized compounds designed to address specific hair issues. Additionally, manufacturers are introducing serums with unique features such as heat protection, UV protection, and damage repair. As consumers continue to seek innovative solutions for their hair care needs, these advanced formulations are essential in keeping the market dynamic and competitive.
The global hair serum market has become a thriving and evolving industry, offering a wide range of products to meet diverse consumer needs. With increasing awareness of hair care, the influence of social media and beauty influencers, market expansion across regions, and continuous product innovation, the future of the global hair serum market appears promising. As consumer preferences and beauty standards evolve, manufacturers and brands that adapt to these changing landscapes stand to benefit from the opportunities presented by this dynamic industry.
The Global Hair Serum Market is segmented into product, distribution channel, regional distribution, and company.
Based on product the market is segmented into hair treatment serum and hair styling serum. The global hair serum market has seen a rising demand for hair treatment serums due to heightened consumer awareness of hair health. These specialized serums effectively address various hair concerns, making them a popular choice for individuals seeking to restore and rejuvenate their hair, propelling the market's growth.
Based on distribution channel the market is segmented into offline and online.
Based on region the market is segmented into five regions, North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Major companies operating in Global Hair Serum Market are:
- Coty Inc.
- L'Oréal
- Procter & Gamble
- Unilever
- Kao Corporation.
- Giovanni Cosmetics, Inc.
- Amka Products (Pty) Ltd.
- The Avon Company
- Herstyler
- Zymo Cosmetics
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“Innovative formulations in products is a significant trend that is expected to have an impact on growth over the forecasted period. Growing haircare awareness, increasing consumer demand for natural and organic products, and product development and innovation will positively impact the Global Hair Serum Market. Due to the wide range of products available to meet specific needs of, as well as the growing popularity of the online distribution channel, the market is growing at impressive rate through projected period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Hair Serum Market By Product (Hair Treatment Serum, Hair Styling Serum), By Distribution Channel (Offline, Online), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Hair Serum Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Hair Serum Market.
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