India men's grooming products market is driven by changing sociocultural norms, increased urbanization and disposable income, and ongoing product innovation and customization.
According to TechSci Research report, “India Men’s Grooming Products Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the India Men’s Grooming Products Market stood at USD2.2 billion in 2023 and is anticipated to grow with a CAGR of 8.5% in the forecast period, 2025-2029. The India men's grooming products market has undergone a remarkable transformation in recent years, driven by shifting cultural norms, evolving consumer preferences, and increased urbanization. This dynamic industry has witnessed substantial growth, with a wide range of grooming products catering specifically to the male demographic.
The India men's grooming products market has emerged as one of the most promising segments within the broader beauty and personal care industry. Historically, grooming and personal care routines in India were often associated with women. However, societal attitudes have evolved, and men are now openly embracing grooming as an essential part of their daily lives.
This market encompasses an extensive array of products designed to address various aspects of men's personal care and grooming needs. These products include skincare items like moisturizers, facial cleansers, and sunscreens, as well as haircare products such as shampoos, conditioners, and hair styling products. Additionally, shaving essentials like razors, shaving creams, and after-shave lotions are essential components of the market. Fragrances, deodorants, and grooming accessories like beard trimmers and grooming kits also play a significant role in meeting the diverse requirements of male consumers.
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One of the primary drivers of this market's growth is the transformation of cultural norms surrounding male grooming. Historically, traditional gender roles in India placed less emphasis on men's personal care and grooming. However, a shift towards more progressive and inclusive societal norms has led to greater acceptance of male grooming practices. Men are now encouraged to take pride in their appearance and adopt comprehensive grooming routines.
Urbanization and Modern Lifestyles: The rapid urbanization of India has significantly contributed to the growth of the men's grooming products market. Urban centers are witnessing an influx of consumers with higher disposable incomes, greater exposure to global trends, and demanding work schedules. As a result, urban men are increasingly prioritizing personal grooming and skincare as a means of maintaining a polished and professional appearance. This demographic is willing to invest in high-quality grooming products to meet their self-care needs.
Increased Awareness of Health and Wellness: The growing awareness of health and wellness among Indian consumers has driven the demand for grooming products with added health benefits. Men are seeking products that not only enhance their appearance but also offer functional advantages. For instance, there is a rising demand for skincare products with SPF protection to guard against sun damage. Brands are responding by formulating products that address both grooming and health needs.
E-commerce Boom: The proliferation of e-commerce platforms has played a pivotal role in making grooming products more accessible to consumers across India, regardless of their geographic location. E-commerce channels offer a vast selection of grooming products, enabling consumers to explore a wide range of brands and products conveniently. The ease of online shopping and doorstep delivery has further boosted the adoption of grooming routines among Indian men.
Innovation and Product Diversification: Innovation and product diversification are central drivers of market growth. Manufacturers have introduced innovative grooming products tailored to suit Indian skin types, hair textures, and climates. This includes the development of specialized formulations, natural and organic product lines, and grooming products infused with unique ingredients. Brands are continuously expanding their product portfolios to cater to the evolving needs and preferences of male consumers.
Celebrity Endorsements and Marketing Strategies: Effective marketing and branding strategies have played a crucial role in driving consumer engagement and brand loyalty. Many brands leverage celebrity endorsements, social media campaigns, and influencer partnerships to connect with their target audience and convey the benefits of their grooming products. This approach has helped create a buzz around various brands and products, attracting consumers' attention.
India Men’s Grooming Products market is segmented into type, sales channel, and region.
Based on type, the market is segmented into fragrance, shaving, skincare, haircare and moustache & beard grooming. Among these, the skincare segment has a significant share in the India men’s grooming products market. With greater exposure to global trends and access to information through the internet and social media, Indian men have become more knowledgeable about skincare and its benefits. Brands and influencers have played a crucial role in educating consumers about the importance of skincare routines.
Based on region, the market is segmented into East, West, North, and South. Among these, the North region has a significant share of the India men’s grooming products market. The North region has witnessed a notable shift in cultural norms and societal attitudes towards male grooming. Traditionally, grooming practices were less emphasized for men in India. However, there has been a remarkable transformation in recent years, with men in the North region increasingly embracing grooming as an essential aspect of self-care and personal hygiene.
Major companies operating in India men’s grooming products market are:
- Beiersdorf AG
- Gillette India Limited
- Procter & Gamble Co.
- L'Oréal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Emami Limited
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“The India men's grooming products market is poised for sustained growth, driven by changing cultural norms, urbanization, health consciousness, e-commerce proliferation, innovation, and effective marketing. As grooming routines become more ingrained in the daily lives of Indian men, the market will continue to evolve to meet their evolving needs and preferences. The future holds exciting possibilities for both domestic and international brands looking to tap into the expanding male grooming market in India.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“India Men’s Grooming Products Market By Type (Fragrance, Shaving, Skincare, Haircare and Moustache & Beard Grooming), By Sales Channel (Supermarkets/Hypermarkets, Drug/Pharmacy Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of India men’s grooming products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India men’s grooming products market.
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