The latest report by IMARC Group, titled “Draught Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global draught beer market size reached US$ 15.83 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.25 Billion by 2028, exhibiting a growth rate (CAGR) of 2.60% during 2023-2028.
Draught beer, also known as draft beer or on-tap beer, is a type of beer that is served directly from a keg or cask rather than being packaged in bottles or cans. It's a popular choice in bars, pubs, and restaurants worldwide, offering several advantages over bottled or canned beer. The key distinction of draught beer is its freshness and temperature control. It is stored in kegs or casks under controlled conditions, often at cooler temperatures, which helps preserve the beer's flavor and aroma. When served, it flows from the keg through a tap, allowing for a smooth and consistent pour. Draught beer comes in various styles and flavors, ranging from lagers and ales to stouts and IPAs, providing a diverse range of options for beer enthusiasts. It is often preferred for its superior taste and texture, as well as the ability to customize the serving size. As a result, draught beer is gaining immense traction as a go-to choice for social gatherings across the globe.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/draught-beer-market/requestsample
Draught Beer Market Trends and Drivers:
The global draught beer market is primarily driven by the rising product demand due to increasing consumer preference for freshly poured, as it offers a distinct taste and quality compared to bottled or canned alternatives. Apart from this, the rise of craft breweries and the craft beer movement expanded the variety of draught beer options, appealing to consumers seeking unique and locally produced brews, thereby propelling market growth. Besides this, the rapid expansion of the hospitality and on-premises consumption sector, including bars, pubs, and restaurants, that increases the availability and consumption of draught beer has catalyzed market growth. Additionally, the rising trend of experiential dining and socializing has accelerated the adoption of draught beer, offering an interactive and communal drinking experience. Furthermore, environmental considerations and sustainability efforts has strengthened the demand for draught beer, as it typically generates less packaging waste compared to bottled beer, thereby contributing to market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Keg Beer
- Cask Beer
Breakup by Production Type:
- Macro Breweries
- Microbreweries
Breakup by Category Type:
- Super Premium
- Premium
- Regular
Breakup by End Use:
- Commercial Use
- Home Use
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Anheuser–Busch In Bev
- Asahi Group Holdings Ltd.
- Carlsberg Group
- Duvel Moortga
- Heineken N.V.
- Molson Coors Beverage Company
- San Miguel Corporation
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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