India men's grooming products market is driven by changing sociocultural norms, increased urbanization and disposable income, and ongoing product innovation and customization.
As per the TechSci Research report titled "India Men’s Grooming Products Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029," the India Men’s Grooming Products Market reached USD 2.2 billion in 2023, projecting a CAGR of 8.5% during the forecast period of 2025-2029. The men's grooming products market in India has witnessed a significant transformation driven by evolving cultural norms, changing consumer preferences, and increased urbanization. This vibrant industry has experienced substantial growth, offering a diverse range of grooming products tailored specifically to the male demographic.
Historically, grooming and personal care routines in India were associated predominantly with women. However, societal attitudes have evolved, and men now openly embrace grooming as an essential part of their daily lives, positioning the men's grooming products market as a promising segment within the broader beauty and personal care industry.
The market caters to various aspects of men's personal care and grooming needs, including skincare items like moisturizers, facial cleansers, and sunscreens, as well as haircare products such as shampoos, conditioners, and styling products. Shaving essentials like razors, shaving creams, and after-shave lotions, along with fragrances, deodorants, and grooming accessories like beard trimmers and grooming kits, are integral components of the market, addressing the diverse requirements of male consumers.
The primary driver of market growth is the cultural shift surrounding male grooming. Traditionally, less emphasis was placed on men's personal care and grooming in India. However, progressive societal norms now encourage men to take pride in their appearance and adopt comprehensive grooming routines.
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Urbanization and Modern Lifestyles have significantly contributed to market growth, with urban centers witnessing an influx of consumers with higher disposable incomes, exposure to global trends, and demanding work schedules. Urban men increasingly prioritize personal grooming and skincare to maintain a polished and professional appearance.
Increased Awareness of Health and Wellness has led to a growing demand for grooming products with added health benefits. Men seek products that enhance their appearance while offering functional advantages, such as skincare products with SPF protection to guard against sun damage.
The E-commerce Boom has played a pivotal role in making grooming products more accessible to consumers across India. E-commerce channels offer a vast selection of grooming products, enabling convenient exploration of various brands and products, thereby boosting the adoption of grooming routines among Indian men.
Innovation and Product Diversification are central drivers of market growth, with manufacturers introducing innovative grooming products tailored to suit Indian skin types, hair textures, and climates. Celebrity Endorsements and Marketing Strategies, leveraging social media campaigns and influencer partnerships, have played a crucial role in driving consumer engagement and brand loyalty.
The India Men’s Grooming Products market is segmented into type, sales channel, and region. The skincare segment holds a significant share, driven by greater exposure to global trends and increased knowledge about skincare benefits among Indian men. The North region has a notable share, witnessing a transformation in cultural norms towards male grooming.
Major companies operating in India men’s grooming products market are:
- Beiersdorf AG
- Gillette India Limited
- Procter & Gamble Co.
- L'Oréal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Emami Limited
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Mr. Karan Chechi, Research Director with TechSci Research, highlights that the India men's grooming products market is poised for sustained growth, driven by changing cultural norms, urbanization, health consciousness, e-commerce proliferation, innovation, and effective marketing. As grooming routines become more ingrained in the daily lives of Indian men, the market will continue to evolve to meet their evolving needs and preferences. The future holds exciting possibilities for both domestic and international brands looking to tap into the expanding male grooming market in India.
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