India Dairy Products Market is thriving on the back of three significant drivers such as the rise in health consciousness and nutritional awareness, evolving consumer preferences and dietary shifts, and rapid urbanization coupled with a changing retail landscape.
Per the TechSci Research report titled "India Dairy Products Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029," the India Dairy Products Market reached USD 24.5 billion in 2023, with an anticipated growth of 6.3% CAGR during the forecast period of 2025-2029. This market stands as a significant and intricate sector within the country's extensive and diverse agricultural landscape. India, with its population exceeding 1.3 billion, holds the distinction of being the world's largest milk-producing nation and a global dairy powerhouse. Covering a broad spectrum of products such as milk, yogurt, butter, ghee, cheese, and more, the market plays a pivotal role in the nation's economy and nutritional sustenance.
Characterized by its sheer size and diversity, the India dairy products market caters to the varied dietary preferences of a multi-ethnic population. This includes traditional milk-based sweets and beverages as well as contemporary items like cheese and yogurt. The market spans from unorganized small-scale producers to large, modern dairy processing companies.
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The shift in consumer preferences, driven by increasing health consciousness and awareness of the nutritional benefits of dairy products, is notable. Recognized as vital sources of essential nutrients such as calcium, protein, and vitamins, dairy products have become integral to everyday diets. The demand for value-added dairy products, including flavored yogurt, probiotic drinks, and fortified milk, has surged. Urban areas particularly witness a preference for packaged dairy products like UHT milk and processed cheese due to factors such as convenience, longer shelf life, and hygiene considerations.
The growth of organized retail chains and supermarkets has expanded consumer access to a diverse range of dairy products, providing a platform for both national and international dairy brands. Noteworthy dairy cooperatives, such as Amul and Mother Dairy, have significantly influenced the market by organizing milk procurement, ensuring fair prices for farmers, and maintaining product quality. The dairy industry has embraced modern technologies to enhance product quality, safety, and efficiency, leading to the production of high-quality dairy products meeting international standards.
India's position as the largest global milk producer is supported by a vast network of dairy farmers. Dairy products hold cultural and culinary significance, playing an integral role in festivals, rituals, and everyday meals. The growing population, especially in urban areas, contributes to an expanding consumer base for dairy products. The diverse cultural landscape fosters a wide range of dietary preferences, leading to the creation and consumption of an extensive variety of dairy products. India's entry into the international dairy market by exporting buffalo milk, skimmed milk powder, and ghee has opened up growth opportunities and global recognition.
Challenges in the unorganized sector include ensuring consistent product quality and safety, with adherence to quality standards and hygiene practices being crucial. Managing the supply chain for perishable dairy products is complex, with maintaining freshness during transportation and distribution posing a constant challenge. Price fluctuations due to factors like feed costs, weather conditions, and market dynamics impact both farmers and consumers.
Stringent regulatory requirements related to product standards and quality present compliance challenges, especially for smaller producers. The dairy sector's environmental footprint, including concerns about methane emissions and water usage, raises sustainability and environmental impact issues.
Opportunities lie in adopting sustainable dairy farming practices, offering organic and eco-friendly options to environmentally conscious consumers, and developing innovative dairy products such as lactose-free options, dairy alternatives, and fortified products. Expanding exports to international markets presents growth and economic development prospects.
The India dairy products market is segmented into product type, sales channel, and region. The milk segment holds a significant share, given its status as a primary source of nutrition for a multitude of dairy products consumed across the country. The North region, featuring a mix of urban and rural populations, has a notable share, with urbanization leading to increased demand for packaged dairy products, while rural areas continue to rely on traditional dairy items.
Major companies operating in India dairy products market are:
- Britannia Industries
- Dodla Dairy Ltd
- Gujarat Cooperative Milk Marketing Federation Ltd
- Hatsun Agro Product Ltd
- Karnataka Cooperative Milk Producers Federation Ltd
- Mother Dairy Fruit & Vegetable Pvt. Ltd
- Nestlé SA
- Parag Milk Foods Ltd
- Rajasthan Co-operative Dairy Federation Ltd
- Tamil Nadu Cooperative Milk Producers Federation Ltd
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Mr. Karan Chechi, Research Director with TechSci Research, emphasizes that the India dairy products market is poised for continued growth and evolution. As the country's population rises and consumer preferences change, dairy products will remain a vital part of the Indian diet. Addressing challenges and embracing opportunities in this dynamic market will be essential for stakeholders across the dairy supply chain. In conclusion, the India dairy products market is a multifaceted and crucial sector deeply ingrained in the nation's cultural and culinary heritage. It has experienced impressive growth and transformation, driven by changing consumer preferences, health awareness, technological advancements, and the country's position as a dairy production powerhouse.
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