Looking for an email marketing strategy but every other web page gives the same information? Or maybe, you might have started email marketing but didn't benefit. Or maybe, you missed some important steps?
Email Marketing is a great way to promote your business, communicate with your audience and reach potential customers. it yields the best results and marketing ROI than any other marketing platform or strategy. And this simply means that it is ahead of all online marketing strategies.
Before coming here, you might have clicked many web pages but found strategies mentioning subject lines, body, segmentation etc. Today, we'll be going to cover 3 things that are proven to change your current state of email marketing campaigns. Let's study them below!
Personalized Emails
According to recent researchers, 70 percent of brands don't personalize their emails. Maybe they haven't thought of it as being an important part of email marketing or maybe they have other ways to generate revenue. But, if you're determined to secure your place through email marketing, this is for you.
Now that 70 percent of businesses don't use personalization in their emails, you have a great chance to stand out from the crowd. But personalization doesn't mean just saying the name. No, that's not the end.
To personalize emails, keep in mind -
The customer data
When you ask your audience to sign up for the emails, ask them what is required i.e., name, email address, location and age (optional).
- Use the information given by the user to personalize your email. Add their name to the subject lines. As seen, most of the users click on an email just because they spot their name in the subject lines.
- Use their name in the body often. Why? To grab their attention. To ensure that they don't sleep in between the emails (just kidding!).
- Use the right information provided by the user. Study their preferences and then suggest the personalized products or services they might like.
Well, personalization doesn't mean just adding the name in the subject lines and body but, personalizing the connections too. To make it possible, whenever you send an email to your user, make sure your email address is a “reply to email” and not something like “donotreply@xyz.com”.
To be more advanced, share your contact details in the email signature. The contact can be your personal Gmail, your actual contact number or even a social media where you're most active.
Mobile Friendly Design
Are you aware of how many people open emails on their mobile phones? Everyone has a mobile phone these days and they're likely to spend their time scrolling through emails. But what if they can't read your email?
If I talk about me, after getting up in the morning, the first thing I do is to sip coffee while scrolling through the emails. And most of the people do this. But if I find an email that doesn't fit my screen or looks strange i.e., not optimized for my device, I'll unsubscribe it or delete it. And believe me, around 90 percent of people do the same thing when it comes to optimization errors. Click here to learn more about Email Marketing Strategy Ppt
Now you might be thinking, but why should I optimize my emails for mobile phones? Well, most of the revenue a business generates through email marketing is from a mobile phone user. How can you achieve the same? Well, don't worry, we've got your back!
Use Responsive Email Design
Responsive Email Design is a design that is optimized for all types of screens, i.e., you don't need to optimize your emails for mobile phones and desktops separately. It is optimized for all types of devices. Most of the email service providers offer this feature and make it easy for you to access the same.
Short Subject Lines + Pre-header
Well, subject lines play a great role in making the user click to open the email. But what if your subject line isn't meaningful or if it doesn't fit the screen and makes a “...” after just half of the sentence? You should get rid of that issue as soon as possible.
- Make your subject lines and pre-headers short. By making them short, you should lessen their value but try saying more in fewer words. This helps the subject lines fit the screen and helps the user analyze your motive quickly as well.
- Shirt subject lines fit all types of screens and devices. This helps in reducing the effort of making different subject lines for different users.
- Keep your CTAs in a bigger size, font and bold as well. This grabs the attention of the user and the user is most likely to take action.
Timings
One shouldn't ignore this but, what if I send you an email while you're sleeping? It would be a waste of my efforts. The same happens in email marketing campaigns. What if you send your emails at a time when your subscriber isn't available?
Every person has a different time of being active. But you can't send emails to every person separately. What about? -
- Study your user's time zones.
- Make small groups according to their time zones.
- Use A/B testing to see when your emails get the most clicks.
All you have to do is to test regularly. Testing helps you know what's the actual condition or the reason for no follow-up.
Conclusion
Email marketing is a proven way to boost your sales, as well as gain visibility and recognition. You can read about strategies like subject line creation, email body writing etc on every second website but what matters the most are the basic steps. Those basic steps include knowing your audience by knowing their timings, and information, and personalizing them.
Why wait now? Make the most use of what we brought to you and level up!
