Comparing Taboola and 7Search PPC: The Best Choice for Financial Advertising

In the world of online marketing, especially within the financial services sector, choosing the right advertising platform can make or break your campaign. Financial advertising is an intricate process, and the effectiveness of an advertising company can significantly impact your returns. Among the numerous advertising networks available today, Taboola and 7Search PPC are two key players. In this article, we will compare these two platforms and assess which one is the best financial advertising company for promoting financial services ads.

We will also dive into why financial ads require a unique approach, the key differences between Taboola and 7Search PPC, and provide some useful FAQs to help you make an informed decision.

What is Financial Advertising?

Financial advertising promotes financial products and services such as loans, insurance, investment advice, retirement plans, and more. Given the sensitive nature of financial information and the strict regulations that govern the financial sector, advertising in this field requires careful planning and targeted approaches.

The goal of financial ads is to attract the right audience while complying with industry regulations such as GDPR, PCI-DSS, and other standards designed to protect consumers and maintain transparency. Whether through digital ads or traditional media, financial advertising must be optimized to meet customer expectations, build trust, and ultimately drive conversions.

Why Choose the Best Financial Advertising Company?

The advertising company you choose will determine the success of your financial campaign. A good financial advertising company not only helps you reach a broad audience but also provides tools to target specific demographics. They must have deep knowledge of the financial sector, advertising rules, and how to navigate platforms to maximize your ad spend.

The best financial advertising companies understand that the financial sector is highly competitive. They also know how to segment audiences and create content that resonates with different groups, from young professionals interested in investing to older adults seeking retirement plans.

Taboola: An Overview

What is Taboola?

Taboola is a leading native advertising platform that helps brands reach their audience through personalized, data-driven content recommendations. Taboola’s technology delivers tailored content to users based on their interests and behavior. It’s often used in content recommendation widgets that appear on major websites.

Why Taboola is Great for Financial Services Ads

One of Taboola's strengths is its ability to scale content and target users at various stages of the decision-making process. This is crucial for the financial sector, where potential customers might be in different stages, from exploring basic information about personal finance to actively seeking financial products or services.

Taboola allows for sophisticated targeting, including demographics, location, interests, and even behavioral data. This makes it easier to target individuals with high intent who are more likely to convert into paying clients. With Taboola’s recommendation engine, financial ads can reach users who are likely to be interested in the specific services or products you're offering.

Pros of Taboola for Financial Ads

Advanced targeting options: Taboola provides a wide array of targeting options that allow financial brands to reach their specific audience more effectively.
Engagement-driven campaigns: The platform excels at creating engagement-driven campaigns, which are essential in building trust in the financial services sector.
High-quality traffic: Taboola has a reputation for driving high-quality traffic, which is essential when dealing with sensitive financial services.

Cons of Taboola for Financial Ads

Cost: Taboola’s cost-per-click (CPC) model can be higher compared to other platforms, which may be a disadvantage for businesses with smaller marketing budgets.
Creative restrictions: Financial ads often face creative restrictions on certain platforms. While Taboola has generally flexible ad formats, financial companies may face limitations on the types of creatives they can use.

7Search PPC: An Overview

What is 7Search PPC?

7Search PPC is a pay-per-click (PPC) advertising network that allows advertisers to create ads that appear on search engines and partner websites. It’s a platform focused on driving high-intent traffic through keyword targeting. Advertisers bid on keywords and pay for clicks when users click on their ads.

Why 7Search PPC Works Well for Financial Advertising

7Search PPC excels in providing targeted traffic based on search intent. Users searching for financial services ads are often already in the decision-making process and are actively looking for solutions. By placing ads in front of high-intent searchers, 7Search PPC offers a great opportunity for financial businesses to acquire quality leads.

The platform also supports keyword targeting, which allows advertisers to bid on keywords relevant to their financial services, ensuring that their ads are displayed to the right audience at the right time.

Pros of 7Search PPC for Financial Ads

Keyword targeting: By targeting specific keywords, financial brands can ensure that their ads are shown to users with clear intent, such as those searching for loans or retirement plans.
Lower costs: Compared to platforms like Google Ads, 7Search PPC is often more affordable, especially for businesses with a smaller budget.
Easy to use: Setting up and managing campaigns on 7Search PPC is relatively straightforward, making it a good choice for businesses without a dedicated marketing team.

Cons of 7Search PPC for Financial Ads

Limited reach: While 7Search PPC offers a solid platform, its reach is smaller compared to larger networks such as Google Ads or Taboola.
Less advanced targeting: The targeting options on 7Search PPC are less advanced than those on Taboola, which may make it more difficult to reach niche financial audiences.

Taboola vs 7Search PPC: Which is the Best Financial Advertising Company?

Reach and Traffic Quality

Taboola has a larger reach due to its network of premium publishers and content recommendations across the web. It’s ideal for building brand awareness and attracting traffic from users at various stages of the buying funnel. In contrast, 7Search PPC’s traffic is more focused on users actively searching for financial services, offering more immediate intent-driven leads.

If your goal is to target users early in their decision-making process, Taboola might be the better choice. However, if you want to capture high-intent users actively searching for financial products, 7Search PPC may be the better option.

Targeting Capabilities

Both platforms offer targeting features, but Taboola’s targeting options are more advanced. Taboola leverages machine learning and data analysis to provide highly refined targeting options based on user interests, behavior, and demographics. This is crucial for financial ads, where targeting the right audience can significantly impact campaign performance.

7Search PPC, on the other hand, primarily focuses on keyword targeting, which is highly effective for financial services but lacks the same level of behavioral targeting that Taboola offers.

Ad Formats and Flexibility

Taboola offers a wider variety of ad formats, including native ads, display ads, and video ads, which can work well for engaging users in the financial space. The flexibility in creative formats allows financial brands to showcase different types of financial products and services effectively.

7Search PPC’s ad formats are more limited compared to Taboola. However, if you are looking for simple, straightforward search ads that appear based on specific keywords, 7Search PPC may meet your needs.

Cost-Effectiveness

When it comes to cost, 7Search PPC is often more affordable for small to medium-sized businesses, especially those with limited advertising budgets. Its CPC rates tend to be lower than Taboola’s, making it an attractive option for advertisers looking to maximize their return on investment.

However, for larger campaigns where brand awareness and long-term engagement are essential, Taboola’s higher cost can be justified by the quality and scale of its traffic.

Best Financial Advertising Strategies for Taboola and 7Search PPC

Taboola Strategies for Financial Services Ads

Focus on content-driven campaigns: Since Taboola is a content recommendation platform, leverage high-quality content to engage users. Create educational blog posts, infographics, or videos that provide value to your audience and align with their interests.
Test and optimize creatives: Given the creative restrictions on financial ads, it’s essential to test different formats and designs to find what resonates best with your target audience.
Use advanced targeting: Taboola’s targeting capabilities allow for granular audience segmentation. Make use of these features to target users based on interests, behavior, and demographics.

7Search PPC Strategies for Financial Services Ads

Leverage high-intent keywords: Ensure that you bid on keywords related to your financial products, services, and customer pain points. For example, if you're offering loans, keywords like “best personal loans” or “how to get a mortgage” can attract users actively seeking financial solutions.
Optimize for conversions: Monitor your campaigns closely to ensure that they are converting well. Use landing pages optimized for financial services that highlight your unique value proposition.

Conclusion

Choosing the best financial advertising company depends on your unique goals, budget, and the type of campaign you’re running. Taboola and 7Search PPC each have their strengths, and understanding how to leverage these platforms will help you maximize your advertising ROI.

Taboola excels in engagement-driven campaigns, advanced targeting, and scalability, making it ideal for large-scale financial advertising. On the other hand, 7Search PPC’s keyword targeting and cost-effectiveness make it a great choice for targeting high-intent searchers with a more budget-conscious approach.

By understanding the differences between these two platforms, you can make an informed decision about which one suits your financial advertising needs best.

Frequently Asked Questions (FAQs)

What is the best advertising platform for financial services?

Ans: The best platform for financial services depends on your goals. If you want to target users actively searching for financial services, 7Search PPC might be a better option. However, if you are looking to scale your reach and engage users through content-driven campaigns, Taboola would be a great choice.

How can I target the right audience for my financial ads?

Ans: Both Taboola and 7Search PPC offer robust targeting options, such as demographics, interests, location, and search intent. You can optimize your targeting strategy to reach users who are most likely to convert into customers.

Are there regulations for financial advertising?

Ans: Yes, financial advertising is highly regulated. Advertisers must comply with regulations such as GDPR, PCI-DSS, and other industry standards. Ensure that your financial ads are transparent, truthful, and follow all legal guidelines.

Which platform has a lower cost for financial advertising?

Ans: 7Search PPC tends to be more cost-effective compared to Taboola, particularly for smaller businesses or those on a limited budget. However, Taboola offers a broader reach and higher-quality traffic that may justify its higher cost for larger campaigns.

Can I use both platforms simultaneously?

Ans: Yes, many advertisers use both platforms simultaneously to diversify their traffic sources. Running parallel campaigns on Taboola and 7Search PPC allows you to reach users at different stages of their buying journey.