The United States beauty & personal care market’s growth is driven by a variety of factors such as increasing consumer awareness about self-care, beauty trends, and innovations in product formulations & packaging
As per the TechSci Research report titled “United States Beauty & Personal Care Market– By Region, Competition, Forecast and Opportunities, 2028F,” the growth of the beauty and personal care market in the United States is being driven by various factors. These include a younger population, the presence of both domestic and international companies, and an increase in the availability of beauty products in the market. The market encompasses a wide range of products such as skincare and color cosmetics, deodorants, bath and shower preparations, hair care preparations, oral care preparations, male toiletries, and sun care preparations. These products can be categorized into two types: synthetic and natural/organic. Synthetic products are chemically composed for production purposes, while natural products contain components like flowers, fruits, and vegetables. Moreover, organic products are either cultivated or processed using environmentally friendly farming practices, including the use of recycled resources.
The men’s grooming market is becoming a significant player in the beauty and personal care industry. Nowadays, men are also becoming increasingly conscious of their physical appearance, investing in a wide range of personal care and beauty items designed specifically for them. This has led to a surge in demand for men’s grooming products and an increased purchase of personal care items tailored to men’s needs.
Furthermore, the growing consumer awareness regarding the importance of skincare and personal care is propelling the growth of the beauty and personal care market in the United States during the forecast period. Consumers are showing heightened interest in utilizing environmentally friendly, vegan, organic, and natural beauty products. This trend has prompted manufacturers to introduce innovative offerings and expand their market presence. The beauty and personal care market are re-emerging with a focus on clean and sustainable beauty across the country, achieved through the use of clean ingredients and proper labeling of chemicals. A new approach to production is necessary to reduce reliance on hazardous chemicals commonly used in the industry.
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The United States beauty and personal care market are segmented based on product type, type, end-user, distribution channel, and region. In terms of product type, the market is segmented into beauty care and personal care. The personal care segment holds a significant share in the market during the forecast period, as proper personal hygiene is a crucial aspect of healthy grooming practices. Personal care products are essential for taking care of one’s body, either administered directly to the skin or applied to cleanse, beautify, enhance, and change appearance.
Regarding type, the market is divided into organic and conventional segments. The organic segment is the fastest-growing segment during the forecast period. Organic cosmetics are formulated with organic ingredients, ensuring they are skin-safe, cruelty-free, and contribute to preserving the natural world and biodiversity. As global consumers increasingly recognize the benefits of using organic cosmetics, the acceptance and expansion of this segment are expected to rise in the near future, with more players entering the market with clean and organic cosmetics and personal care items.
Key market players in the United States beauty and personal care market include:
- L’Oréal USA, Inc.,
- Unilever United States, Inc.,
- The Estée Lauder Companies Inc.,
- Bath & Body Works, Inc.,
- The Procter & Gamble Company,
- Shiseido Americas Corporation,
- Revlon Consumer Products LLC,
- The Avon Company,
- Beiersdorf Inc., and
- HB USA Holdings, Inc.
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According to Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm, “The United States beauty & personal care market is a dynamic and flourishing industry, encompassing a vast array of products and services. With a strong emphasis on self-care and grooming, the market has seen steady growth in recent years. Beauty products, ranging from skincare, haircare, makeup, to fragrances, dominate the shelves of retail stores and online platforms. Innovations in natural and organic offerings have gained popularity, reflecting consumers’ growing preference for sustainable and eco-friendly options. Additionally, the rise of social media influencers and beauty bloggers has significantly impacted consumer trends, driving the demand for trendy products and encouraging personalized approaches to beauty routines.”
The report titled “United States Beauty & Personal Care Market By Product Type (Beauty Care, Personal Care), By Type (Organic, Conventional), By End-User (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Pharmacy & Drug Stores, Beauty Salons, etc.)), By Region, Competition, Forecast and Opportunities, 2028F” evaluates the future growth potential of the United States beauty and personal care market. It provides statistics and information on market structure, size, share, and future growth. The report offers cutting-edge market intelligence to assist decision-makers in making sound investment decisions, identifying emerging trends, and understanding essential drivers, challenges, and opportunities in the United States beauty and personal care market.
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