The prospects of online selling have far exceeded the scope of selling from a physical store. Online stores have the luxury of being able to target wider audience. It is time that entrepreneurs take advantage of the digital transformation around them. Though the tough competition in the ecommerce sector can pose some challenges to sustain and grow, the benefits of online selling significantly outweigh those challenges. Here is a short guide to the basics of starting your ecommerce business.
Get a brand name
The first most important aspect to focus on is to choose the right brand name for your online store. An unforgettable brand name can help capture the attention of potential customers and get them to visit your website. Remember that your brand name must be able to tell a story. It must convey the objectives of your business and the value you deliver through your products and services. Find an intriguing brand name for your business and you can capture your audience and get them to your website.
Sit with your key stakeholders and list out some possible names. Use clear descriptive words and try to keep the brand name simple and strikingly different from those of your competitors. Make sure that the name you choose will sound good and look interesting in the logo, domain name and slogan.
Design your business website
Design a great website for your ecommerce business. Right from the landing page to the shopping cart, find ways to let the website look attractive, engaging, easy to use, rich in features and tools, and meet the needs and expectations of the users. Even before looking at your products, your customers will first look at your website design and hence it is important that your website creates the impression you are aiming at.
A survey conducted by Top Design Firms found that around 40% of the customers were attracted by images, 39% by colors and 21% by videos. Therefore incorporate all these aspects in your website in an appealing way. Getting high quality images of your products to post on your site is crucially important to sell your products well. Choose a good color palette and carefully choose some animation, typography and videos for your ecommerce website. Taking inputs from an accomplished ecommerce SEO company India will help you design a great website for your online store.
Do the marketing
Your marketing efforts must start even before your launch your online store. Leverage multiple channels and adopt an omnichannel approach to marketing. It is important to create a consistent brand experience across every touch point the potential customer is likely to contact your brand. Some great channels that work well for you include email newsletters and paid advertising. Make the best use of SEO to gain visibility for your website, products and services.
Take away
Despite having an attractive concept, great products, appealing brand name and a wonderful website, it is important to promote your website online so that it ranks high on search results and fetches you more customers, sales and profits. To this end, it is important to work with a successful ecommerce SEO company India.
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