The latest report by IMARC Group, titled “K-12 Testing and Assessment Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global K-12 testing and assessment market size reached US$ 6.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11 Billion by 2028, exhibiting a growth rate (CAGR) of 10.3% during 2023-2028.
K-12 testing and assessment refers to the systematic evaluation of students’ knowledge, skills, and academic progress from kindergarten through 12th grade in the education system. These assessments play a crucial role in measuring students’ understanding of various subjects, tracking their development, and informing educational decisions. K-12 assessments encompass a wide range of formats, including standardized tests, quizzes, assignments, and performance evaluations. Standardized tests are a prominent component, providing a uniform way to gauge students’ proficiency and compare their performance nationally or regionally. These assessments aid educators in identifying areas where students may need additional support or advanced challenges, ultimately shaping curriculum and instructional strategies. K-12 testing and assessment also serve as tools for accountability, helping education authorities and policymakers evaluate the effectiveness of educational programs and policies. In recent years, K-12 testing and assessment have undergone significant reforms to reduce high-stakes testing pressures and promote more holistic approaches to student evaluation across the globe.
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K-12 Testing and Assessment Market Trends and Drivers:
The global K-12 testing and assessment market is primarily driven by rising demand for standardized testing and assessments to measure student performance and educational outcomes due to the increasing emphasis on quality education and accountability in K-12 systems. Apart from this, the adoption of technology-enhanced assessment methods, including online testing and adaptive learning platforms that streamline the assessment process and offer personalized learning experiences, is propelling market growth. Additionally, the rising need for data-driven decision-making in education, from individual student progress to system-level improvements, has augmented the demand for robust assessment tools and analytics. Besides this, the rise of competency-based education and competency mapping that creates opportunities for innovative assessment solutions that can accurately evaluate students’ skills and competencies is another major growth-inducing factor. Furthermore, the global trend of education digitization and the increasing use of remote and hybrid learning models amid the coronavirus (COVID-19) pandemic has escalated the demand for digital assessment solutions that can adapt to evolving educational environments, contributing to market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product:
- Curriculum-based Testing
- Non-curriculum-based Testing
Breakup by Method:
- Blended Method
- Online Method
- Traditional Method
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Coursera Inc.
- Edutech
- Educational Testing Service
- ExamSoft Worldwide LLC (Turnitin LLC)
- Houghton Mifflin Harcourt
- Instructure Inc.
- K12 Techno Services Pvt. Ltd.
- Pearson plc
- Qorrect
- Scantron Corporation
- Sylvan Learning LLC (Franchise Group Inc.)
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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