Designing the Perfect Custom Hang Tag: Tips & Inspiration

1. Define Your Purpose

Before diving into design, consider what role your hang tag will play. Is it purely functional, meant to show size, price, or care instructions? Or is it more brand-forward, designed to enhance your visual identity and customer experience? Most successful hang tags strike a balance between utility and branding.

Examples of Purpose-Driven Hang Tags:

• Fashion brands: Size, fabric content, and styling tips.

• Handmade goods: Artisan story, materials used, and eco messages.

• Gift products: A space for personalized messages or QR codes for digital engagement Custom Hang Tags

2. Choose the Right Shape and Size

Standard rectangular tags are timeless, but don't be afraid to experiment. The shape and size of your hang tag should complement your product and stand out without overwhelming it.

Creative Shape Ideas:

• Circular or oval tags for a softer, more playful look.

• Die-cut tags in the shape of your product or logo.

• Folded tags for extra space (great for care instructions or brand stories).

3. Select Materials That Match Your Brand

Your hang tag’s material says a lot about your brand. A luxury fashion line might opt for thick, matte-coated cardstock, while a sustainable brand might choose recycled kraft paper or seed paper.

Material Options:

• Cardstock (standard and textured)

• Recycled paper (eco-conscious branding)

• Plastic or fabric (durable and unique)

• Seed paper (biodegradable and plantable — perfect for eco brands)

4. Focus on Strong Branding Elements

Your hang tag is an opportunity to extend your brand identity. Make sure to include:

• Your logo

• Brand colors

• A clear font hierarchy

• Optional tagline or mission statement

Also consider a call to action — like visiting your website, scanning a QR code, or following you on social media.

5. Add a Personal or Human Touch

Consumers love authenticity. You might include:

• A short note from the founder

• A hand-signed “thank you”

• A behind-the-scenes photo or story

Adding that personal layer helps create a stronger emotional connection with your customer.

6. Don’t Forget the Practical Details

Make sure your hang tag covers all the practical information your customers need:

• Price

• Product name or SKU

• Size or variant info

• Care instructions (if applicable)

If your brand spans international markets, consider adding icons or translations.

7. Get Inspired by Real-World Brands

Here are a few inspiring ideas:

• Minimalist tags with bold logos and soft-touch paper for luxury brands.

• Rustic kraft tags tied with jute string for handmade or vintage shops.

• Bright, illustrated tags with playful fonts for children’s clothing lines.

Pinterest, Behance, and packaging design websites are great places to see what’s trending.