Rising consumer preference for temporary coloring of hair, increasing demand from millennials along with maintaining their overall appearance are the leading factors driving the global hair color spray market during the projected period.
According to TechSci Research report, “Global Hair Color Spray Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F.” The Global Hair Color Spray Market is expected to grow faster during the forecast period. The hair color spray is becoming popular across the globe due to rising concerns over maintaining quality of hair as it provides various range of temporary colors along with the protection and make an individual look better. Demand is being positively influenced by the capacity of hair color sprays to temporarily dye the hair for events or parties at the convenience and using hassle-free methods. The ease of use and increased awareness of the health hazards caused by the chemical ingredients included in permanent hair color dyes, which has led to a shift in consumer perception from permanent to temporary hair color sprays, account for the growth in demand for hair color sprays across the globe.
The market for hair color spray is also developing because of the rising popularity of cosmetics and other personal care products, particularly among young women around the world. Thus, with the young women rising awareness for the availability of beauty care products, is boosting the demand for hair color which propels market growth.
Additionally, increased social media and Internet use has made people more aware of fashion trends. Increasing the standard for males of all ages in terms of self-esteem, which has led to spending more on personal grooming. In addition, difficulties with hair coloring and dying are likely to increase demand for hair color sprays. The availability of appealing and advance packaging for hair color sprays is projected to increase male adoption rates and hence support market expansion.
Various international and domestic companies are trying to enhance their market reach by increasing their merger and acquisition as well as research and development. For instance, The L’Oréal Paris Magic Retouch root concealer spray completely conceals grey roots with one short spray. For a root touch-up, it flawlessly blends and complements the color of hair in 3 seconds. The non-ammonia hair dye is gentle on hair and appropriate for repeated uses. With the use of the convenient Berina Color Hair Spray, it is easy to apply eye-catching colors evenly. The color spray is suitable for both genders, men and women and only requires one wash.
Moreover, in 2022 Godrej Consumer Products Limited sold the hair care brand Bblunt to Honasa Consumer Pvt Ltd. The company of hair styling and care products for Bblunt will be managed and administered by Honasa, while the salon division will continue to function autonomously, according to the conditions of the deal.
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The global Hair Color Spray Market is segmented based on size, end user, and distribution channel.
Based on end user, the market is further divided into individual consumer, beauty salons, entertainment & fashion industry.
Based on distribution channels, the market is fragmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others (Direct Sales, etc.). Customers' lifestyles have shifted because of recent encouragement and changes in society, leading them to choose quick and simple alternatives that offer better experiences. Technological advancements and the availability of rapid and simple distribution options, such as through online platforms, creating more opportunity for the market to expand.
The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Due to the growing impact of the fashion sector in the region through apparels, cosmetics, and make-up products, North America currently holds a dominant position in the hair color spray market.
Key market players in the Global Hair Color Spray Market include:
- L'Oréal S.A.
- Honasa Consumer Limited (BBlunt)
- Henkel AG & Co. KGaA
- UNILEVER PLC (TRESemmé)
- Superdrug Stores plc (Pick & Mix)
- Jerome Russell Ltd
- EUFORA, LLC
- HRB Brands, LLC. (Salon Graphix)
- KISS Products, Inc., (KISS Tentation)
- Oribe Hair Care LLC
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“The market for hair color sprays is expanding rapidly due to the rising acceptance of temporary hair coloring as well as the convenience and simplicity of using sprays to color hair. Newly launched products are propelling the sales of the market. The increased concern over maintaining hairstyles is one of the key factors boosting demand for hair color spray in the industry. Thus, throughout the projected period, these reasons will drive the global market for hair color spray.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Hair Color Spray Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Size (Less than 50 ml, 50 ml-100 ml, More than 100 ml), By End User (Individual Consumer, Beauty Salons, Entertainment & Fashion Industry), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Online, Others (Direct Sales, Distributor & Dealer Sales etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of hair color spray in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global Hair Color Spray Market.
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