Increasing demand of energy drinks and fruits & vegetables juices, and expansion of e-commerce channel are the leading factors that will drive the India non-alcoholic beverages market in the forecasted years.
As per the TechSci Research report titled "India Non-Alcoholic Beverages – By Region, Competition, Forecast & Opportunities, 2029F," the non-alcoholic beverage market in India is anticipated to experience accelerated growth during the forecast period owing to the escalating demand for convenient food options and a diverse array of available products. This growth is primarily driven by the rising preference for organic and low-calorie beverages, effective marketing strategies, and the expansion of e-commerce channels.
The last five years have witnessed a notable rise in the emphasis on health and wellness, particularly in urban locales. The younger demographic is increasingly investing in healthier lifestyles, often involving gym memberships. Consequently, a market for healthy snacks and beverages has emerged to cater to the needs of these health-conscious consumers. As health and wellness trends continue to gain traction, consumers are inclined towards adopting healthier drinking habits.
Soft drinks are manufactured and widely available in nearly every country, offering a diverse range of flavors and packaging options. Carbonated soft drinks constitute a significant share of the non-alcoholic beverage market in India, presenting substantial growth opportunities.
The non-alcoholic market is bifurcated into carbonated beverages and non-carbonated beverages. Carbonated non-alcoholic beverages, infused with added carbon dioxide for effervescence, include carbonated soft drinks, functional/energy & sports drinks, and others (e.g., iced tea-lemon, soda). On the other hand, non-carbonated soft drinks lack carbon dioxide and a sparkling taste, including beverages like fruit punch, fruit drinks, coffee with sugar, and Lipton Iced Tea.
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The India non-alcoholic beverages market is categorized based on product type, packaging type, package size, distribution channel, and region. In terms of product type, the non-carbonated beverage segment is anticipated to drive market growth due to increasing health consciousness. Regarding packaging type, the "Others" segment, encompassing tetra packs and pouches, is expected to grow rapidly during the forecast period. In the distribution channel segment, the online channel is witnessing swift growth owing to increased internet penetration and online sales in India.
Key market players in the India non-alcoholic beverages market include:
- Dabur India Limited
- ITC Limited
- Manpasand Beverages Limited
- Nestle India Limited
- Bisleri International Private Limited
- Coca-Cola India Private Limited
- Hector Beverages Private Limited
- Parle Agro Pvt. Ltd
- PepsiCo Holdings India Private Limited
- Red Bull India Private Limited
Companies in this market are forming collaborations with various brands to maintain competitiveness. For example, Reliance Consumer Products Limited (RCPL) and Reliance Retail Ventures Limited (RRVL) recently introduced the brand Campa in 2023. Campa, with its unique flavors like Campa cola, Campa lemon, and Campa orange, has a long-standing history and deep consumer connection, aligning with RCPL's strategy to promote domestic Indian brands.
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“The growing demand for organic and sugar free beverages products is expected to boost the India non-alcoholic beverages in forecasted period. The market leaders are constantly launching new flavors and products to meet the changing consumer preference, which is expected to drive the India non-alcoholic beverages market over the next few years. Additionally, increasing health awareness, expansion of e-commerce channel, and rising demand for ready-to-drink (RTD) products will positively impact the India non-alcoholic beverages during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Non-Alcoholic Beverages Market By Product Type (Carbonated Beverage, Non-Carbonated Beverage), By Packaging Type (Bottles, Cans, Others (Tetra packs etc.)), By Package Size (Below 250ml, 250ml–1Liters, and Above 1Liters), By Distribution Channel (Departmental Stores, Supermarket/Hypermarket, Convenience stores, Online, and Others (Pharmacies, etc.), By Region, Competition, Forecast & Opportunities, 2029”, has evaluated the future growth potential of non-alcoholic beverages in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India non-alcoholic beverages.
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