Growing inclination towards the consumption of non-alcoholic Drinks and rising consumers demand towards healthy beverages are the leading factors driving the United States non-alcoholic drinks market during the forecast period.
As per the TechSci Research report titled "United States Non-Alcoholic Drinks Market – By Region, Competition, Forecast and Opportunities, 2028," the non-alcoholic drinks market in the United States has seen notable growth and diversification recently. Several factors contribute to this growth, including evolving consumer preferences, heightened health consciousness, and the emergence of innovative and functional beverages. The health and wellness sector notably drives demand for non-alcoholic drinks, with consumers seeking beverages aligning with their healthy lifestyle choices, such as natural, low-sugar, functional, and plant-based options. Additionally, individuals leading active lives, like athletes and fitness enthusiasts, seek beverages aiding in hydration, performance, and recovery, creating opportunities for non-alcoholic drinks providing electrolytes, vitamins, and other fitness-supporting nutrients.
Apart from traditional coffee and tea offerings, cafes and coffee shops are expanding their menus to include non-alcoholic beverages like cold brews, herbal infusions, specialty iced teas, and smoothies. Furthermore, restaurants, hotels, and other hospitality establishments are diversifying their non-alcoholic drink offerings to cater to consumers who prefer such options, bolstering the non-alcoholic drink market in the United States. The rise of e-commerce platforms and direct-to-consumer sales channels allows non-alcoholic beverage brands to reach a wide consumer base, particularly those seeking unique and health-focused options. With consumers seeking convenient beverage options on-the-go, convenience stores represent a promising sector for non-alcoholic drinks catering to busy lifestyles. Sporting events, concerts, festivals, and other entertainment venues also offer opportunities to present diverse non-alcoholic drink options to consumers, including those who do not consume alcohol.
Consumer awareness of environmental concerns has led to a demand for more sustainable packaging and production practices in the non-alcoholic drinks market. Beverage companies are investing in eco-friendly solutions to reduce their carbon footprint and appeal to environmentally conscious consumers. With the increasing popularity of soft drinks among consumers in the United States, market players are adapting to new trends and innovating their existing product lines, contributing to the growth of the non-alcoholic drinks market. Functional beverages, including sports drinks, are in high demand as the number of individuals engaging in physical activity continues to rise. Health awareness and the demand for sports drinks, particularly among millennials, are driving the fastest-growing sub-segment in the market, sports drinks.
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The United States non-alcoholic drinks market is categorized based on product type, packaging type, pack size, sales channel, and region. Product types include carbonated drinks and non-carbonated drinks. The carbonated soft drinks segment is propelled by the growing demand for clean-label, gluten-free, low-calorie, and low-carb products, contributing to the market's growth in the food industry. Sales channels encompass supermarket/hypermarket, departmental store, convenience store, online, and non-retail. The online segment is witnessing the fastest growth due to convenience and consumers' increasing preference for online channels.
Key market players in the United States non-alcoholic drinks market include:
- PepsiCo, Inc.
- The Coca Cola Company
- Keurig Dr Pepper Inc
- Nestlé USA
- Red Bull Media House North America, Inc.
- The Kraft Heinz Company
- National Beverage Corp.
- Monster Beverage Corporation
- Celsius Holdings, Inc.
- Reed's Inc
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"The United States non-alcoholic drinks market is experiencing high demand due to changing consumer preferences, heightened health consciousness, and the rise of innovative and functional beverages. Non-alcoholic drinks are gaining popularity, particularly among younger consumers seeking a quick energy boost. Manufacturers are introducing healthier and natural options to cater to evolving preferences. The non-alcoholic beverage market has become more diverse, offering a wide array of choices to consumers. These factors are boosting the market for non-alcoholic drinks in the United States during the forecasted period," stated Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“United States Non-Alcoholic Drinks Market By Product Type (Carbonated Drink, Non-Carbonated Drinks), By Packaging Type (Bottle, Can, and Other (Tetra Pack, Pouches)), By Pack Size (Below 250ml, 250ml-1L, and Above 1L), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028,” has evaluated the future growth potential of non-alcoholic drinks in the United States. The report provides statistics and information on market structure, size, share, and future growth. The aim is to deliver cutting-edge market intelligence and assist decision-makers in making sound investment decisions. Additionally, the report identifies and analyzes emerging trends along with essential drivers, challenges, and opportunities in the United States non-alcoholic drinks market.
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