One of the best e-commerce systems out there is BigCommerce, which gives retailers strong tools for nurturing leads and boosting sales. Spending money on search engine optimization (SEO) for your store will help you improve your organic acquisition approach.

This post contains 14 tried-and-true suggestions for enhancing your BigCommerce store's search engine optimization and boosting organic traffic and sales. These practical suggestions can help you improve your search engine optimization, enhance visibility, and eventually raise your sales, whether you're just getting started with SEO or looking to ramp up your current efforts. 

Optimize site structure and navigation for SEO.

To improve your store’s rankings in search engines like Google, optimize your site structure and navigation.

Site architecture

First, make sure your site has a clear hierarchy and logical content structure. Your homepage should link to the main categories and subcategories in a simple, straightforward way. Keep your URL paths short, clean, and consistent. For example, use /shoes/flipflops rather than /products/footwear/summer/flipflop-sandals.

Navigation

Your main navigation and breadcrumbs should match your site architecture. Verify again that each page is connected to at least one other page. Fewer clicks are better because they save time.

Page titles and meta descriptions

Craft compelling page titles, meta descriptions, and headers that use important keywords for each page. Aim for titles around 60 characters and meta descriptions between 150 and 160 characters.

Internal linking

The link between related content on your site Use anchor text with keywords when linking internally. The more links pointing to a page, the more authority it gains in search engines.

Mobile-friendly

With mobile traffic continuing to grow, make sure your site is optimized for mobile devices. If search engines can’t crawl your mobile site, you’ll miss out on valuable traffic and rankings.

Following these on-page SEO best practices will set you up with a solid site structure and navigation geared for organic search traffic growth. Keep optimizing, and you’ll climb higher in the rankings and bring more customers to your online store.

Improve on-page SEO elements like titles, URLs, and content

To boost traffic to your BigCommerce SEO company, you need to optimize on-page elements. Focus on:

Titles and Headers

Craft compelling titles and headers that accurately reflect page content using important keywords. Aim for 6–8 words for blog post titles and 3 words for H2 headers. Include keywords high up in titles and headers.

URLs

Keep URLs clean, concise, and keyword-rich. Use hyphens instead of spaces. For example, "/bigcommerce-seo-company-tips" is better than "/big%20commerce%20seo%20company%20tips".

Content

Write informative, scannable content in a casual, engaging tone for both humans and search engines. Use keywords naturally throughout, with a 2-5% keyword density. Include lists, images, and videos to break up the text. Most importantly, provide value to readers with actionable tips and advice.

Internal Linking

Link to other relevant content on your site to keep visitors engaged for longer. Use keyword-rich anchor text and open in a new tab. For example, "Check out these 17 tips for boosting traffic to your BigCommerce store."

Page load speed

Ensure fast page load times (under 2 seconds) for the best user experience. Compress images, enable caching, minimize redirects, and declutter your page.

Optimizing these on-page elements, along with strong content that provides value, will give your BigCommerce store the best chance of ranking higher in Google and driving more organic traffic. Continuous improvement and testing of different elements will help boost your traffic and sales over time.

Build high-quality backlinks to your BigCommerce store.

To improve your organic search traffic, you need to build high-quality backlinks to your BigCommerce store. Backlinks are links from other websites that point back to your site. Search engines like Google use backlinks to determine how authoritative and trustworthy your site is. The more high-quality backlinks you have, the higher you’ll rank in search results.

Guest Blogging

One of the best ways to earn backlinks is by guest blogging on other industry sites. Pitch sites in your niche and offer to write a blog post for their audience. Include a link back to your store in the post. Over time, as other sites publish your guest posts, you’ll build a network of high-value backlinks.

Broken Link Building

Search for broken links on other sites in your industry. Then, contact the webmaster and offer to give them a resource they can link to in place of the broken link. For example, if a site has a broken link to an article on “The History of eCommerce,” offer to give them a link to a similar post on your store’s blog.

Resource Link Building

Create helpful resources like blog posts, ebooks, videos, case studies, or infographics and pitch them to other sites in your niche. Offer to let them link to your resource in exchange for a backlink. The more useful your content is, the more likely other sites will want to link to it.

Competitor Backlink Analysis

Analyze the backlinks of your top-ranking competitors. Look for opportunities to earn links from the same sites that are linking to them. You may find broken links you can replace or guest blogging opportunities on sites that have linked to your competitors in the past.

Building a strong backlink portfolio takes time and effort, but by using a combination of these tactics, you can significantly boost your search traffic and rankings over the long run. The key is creating resources and content that others in your industry genuinely want to link to. With a consistent strategy, you'll see the organic traffic and sales from your BigCommerce store start to grow month after month.

Conclusion

This article concludes the list of 14 tried-and-true strategies for increasing organic traffic by our big commerce website designer. E-commerce sites that are successful must generate a ton of organic traffic, convert those visitors well, and keep meticulous records of their data in order to grow and iterate effectively. You will, however, begin to notice regular improvements in traffic and sales with time and effort. 

Continue making adjustments, optimizing, and giving your consumers fantastic experiences. Before you know it, you'll have an internet store that dominates Google and draws customers in on a regular basis.