IMARC Group's report titled “Electrolyte And Vitamin Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, offers a comprehensive analysis of the industry, which comprises insights on the global electrolyte and vitamin water market report. The global market size reached US$ 7.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 12.8 Billion by 2028, exhibiting a growth rate (CAGR) of 8.2% during 2023-2028.
Electrolyte and vitamin water represents water variants that are fortified with essential water-soluble vitamins and other vital nutrients, such as sodium, potassium, calcium, magnesium, etc. They are available in flavored, non-flavored, sweetened, and non-sweetened types. Electrolyte and vitamin water products keep the body hydrated, regulate body temperature, and ensure the adequate functioning of the heart, muscles, and nervous system. They even regulate the hydration level by properly maintaining the internal pH level of the human body and aid in rebuilding damaged tissues and moving nutrients into the body cells. As a result, electrolyte and vitamin water products are in extensive demand among consumers across the globe.
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Electrolyte And Vitamin Water Market Trends and Drivers:
The increasing prevalence of obesity and other lifestyle ailments is primarily driving the electrolyte and vitamin water market. In addition to this, the shifting preferences toward nutrient-rich beverages and the escalating awareness among the masses about the benefits of maintaining proper body hydration levels are further catalyzing the global market. Moreover, the growing participation of individuals in sports, adventure, and physical fitness activities is also positively influencing the market growth. Apart from this, the expanding organized distribution channels and the rising product availability on online shopping platforms that offer free doorstep delivery, secured payment options, exciting offers, etc., are acting as significant growth-inducing factors. Furthermore, the inflating expenditure by leading market players on numerous marketing strategies, including celebrity endorsement and promotional activities on social media platforms, and the development of attractive packaging are anticipated to stimulate the electrolyte and vitamin water market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Fortification:
- Vitamin Only
- Electrolyte Only
- Electrolyte & Vitamin
Breakup by Variants:
- Flavored
- Non-flavored
Breakup by Type:
- Sweetened
- Non-sweetened
Breakup by Packaging:
- PET
- Glass
- Aluminum
Breakup by Distribution Channel:
- Supermarkets
- Convenient Stores
- Online Stores
- Specialty Stores
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Danone S.A.
- Essentia Water LLC (Nestle USA)
- Frucor Suntory (Suntory Holdings Limited)
- Karma Culture LLC
- Keurig Dr Pepper Inc.
- PepsiCo Inc.
- Talking Rain Beverage Company
- The Alkaline Water Company Inc.
- The Coca-Cola Company
- Vitamin Well
- VOSS of Norway AS.
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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