Keyword research is always supreme when it comes to implementing SEO on your website. It is an important element for On-Page SEO and affects a website’s visibility and traffic. Eventually leading to more conversions and revenue generation. 

But, what if the keywords aren’t right and they lower your website’s visibility instead of boosting it? Or maybe, your budget can’t handle the cost of keyword research? Don’t worry! We’re here with some free keyword research tools and ways that can help you in keyword research without any cost and boost your website.

Google Search Console

If you are looking for keywords that belong to user insights, Google Search Console is of great help. People overlook it as just a tool to know the ranks of your website but, it helps you take your steps towards more insightful keyword research. You can get a lot of information about how your website is appearing for the users and which Keywords For SEO are gaining more traffic on your website. 

To access the most useful information, head to the performance section and see the keywords that people are using to end up on your website or the keywords that bring more traffic to your website. 

You can use this information to find more relevant keywords that people would search for and end up visiting your website.  Optimizing for the relevant keywords can help you rank better and attract a lot of organic traffic.

Answer The Public

If you are someone who’s read about keyword research before, you might have known what keywords are actually about. If you’re a beginner, keyword research isn’t just about some terms, metrics or rules but the search intent of the user.

Not every keyword research tool needs to be just a keyword research tool. Some have various purposes. Similarly, Answer The Public is an active social platform where people ask their queries and give answers. 

This platform can help you find long-tail keywords with low competition, moderate search volume and higher search intent. By using these keywords, you can boost your ranks and target a specific audience.

Ahrefs Free Keyword Generator

Ahrefs is a paid SEO tool but it offers a free keyword generator. Here, you enter a seed keyword, or the keyword you want your content to be around. Then, you get a list of related keywords with the search volume for each which includes short as well as long-tail keywords. 

While in-depth research comes with paid tools, you can benefit from it to brainstorm keyword ideas and get more ideas and views towards the content you’re going to create. Additionally, you get an idea of what people are searching for.

Moz Free Keyword Research Guide

Through Moz's free keyword research guide, you can learn a lot! Moz is a platform that’s trustable for SEO. To provide its audience with education and knowledge, it offers a free guide to keyword research which includes tools to help you as well as the strategies to enhance your approach.

The platform itself provides paid features but this free guide provides a lot of valuable insights to help you enhance your keyword researching techniques. You get to know everything from how to choose a keyword to identifying the search intent and competition. If you’re a beginner, this is your sign to start!

Competitors Analysis

Looking for more ways to discover keywords that can boost your website ranks? Who can be a better supporter than your competitor - I mean it! Listen. See who’s ranking on the search engines within your industry, they’re your competitors. 

Look at them, analyze their posts and observe what keywords they are actually using to rank - look at the titles, meta tags, content and URL as well. Use free SEO tools to analyze their website and get an idea of the keywords that they’re using and ranking for.

Once you’ve done this, it’s your turn now. Compare it to your website, and find where you’re lacking or overlooking. Create a strategy accordingly and use this information to be a leader in your niche.

Google Suggest

Confused? It’s our beloved Google search bar. Yes! It’s the most helpful, real-time keyword research tool. Whenever you enter a search query in the search bar, you might see a lot of suggestions below the search bar - they’re the keywords that people are searching for which are relevant to your query. 

You can get a lot of ideas through the search bar and after you’ve searched for a specific term, you might also come across sections like “People Also Ask” and “People Also Search For”. All three of them are mines of keywords. You just need to understand and use them accordingly.

Remember

There are many free tools available on the internet, but does just research matter and not the intent? The right way is to learn, implement and improve. You can always find a keyword research tool but not all of them provide you with valuable output.

Real-time platforms like Google Suggest, Answer The Public, your competitors etc are the best ways to learn more, implement and grow with real-time data.