Previously packaging used to be made with the main aim of protecting the product allowing it to be transported easily and safely to the customer. Nowadays there is so much competition in every industry with all brands aiming to give customers a good experience so that they will consider buying from the brand.
It is difficult to stand out and only those companies which will impress customers at the start with packaging can attract the consumer base. Custom boxes are able to help here due to the ability to design them in a unique way for the brand, product, and customer base.
The following discusses customized boxes and tailoring the packaging to meet the diverse needs of the customer:
Packaging material
The packaging material that you choose will impact what people think about your brand and whether the product will remain safe. Eco-conscious customers will look for brands that have sustainable packaging solutions made with materials that are recyclable, reusable, renewable, compostable, and/or biodegradable. Kraft paper can be a good option here.
Customers looking to buy luxury and high-end goods will want the brand to choose strong and sturdy packaging which will protect the product and give the image of expense and class. Rigid boxes will be suitable here that are made from materials like cardboard or paperboard.
A brand must consider what their consumer base favors and choose the packaging material accordingly. The material should also be able to protect the product from getting damaged during transit and handling.
Design for consumer base
Research needs to be done to figure out who your target audience is so that you can design packaging to cater to their needs. You can include colors, designs, graphics, etc. on custom packaging wholesale that will appeal to these people.
A brand selling toys or some other products to kids will need to make children be drawn to the product and want to buy it. The packaging can be bright and have playful colors on it. Engaging pictures of cartoon characters or abstract shapes, etc. can be included to get the attention of customers. You can choose vibrant plus bold colors such as red, yellow, green, as well as blue which will get the attention of kids. A brand can balance the bright colors with some neutral tones so that the senses will not be overwhelmed.
You can include an image of the product in a visually appealing way or add cartoon characters or even animals if they relate to the product.
Propducts for tennagers can have a funky and modern packaging design that is trending. The packaging for products for adults needs to look decent and professional. It can be simple so that adults do not spend much time figuring out what the product is. If you are selling a high-end electronic product for instance, you can add colors like black or silver on the box and keep the packaging design minimal so that luxury is suggested.
Functional packaging design
When figuring out how to design the box it is important to include features on the packaging that will make it functional and easy for people to use. The target audience must find it easy to know what the product is and to use it as well.
The box should be easy to open therefore make sure it is the right dimensions and not too small for the product. You can choose a magnetic closure box which makes the process of opening and closing the box be simple and elegant. However if you are selling a product that needs to remain away from kids like a CBD product, it is important to include features on the box which make it child-resistant.
Details about the product must be included clearly on custom boxes wholesale allowing customers to easily decide whether the product is one they want to buy. For instance if you are selling a product for elderly people, the details on the box must be in a big and clear font. According to your consumer base, you will use wording that they will be able to easily understand.
If you are selling a product that customers need to see before they buy it, like certain cakes, rather than making the customer open the box to see the item, you can consider placing it in a window box. This packaging has a die-cut transparent window which highlights areas of the product that can convince people to buy it.
It is important to add brand details on packaging which help let people know which company is selling the product and so that brand recognition can also occur. The company’s contact information must even be included clearly.
Custom packaging is a trending packaging solution which many companies consider for their products due to the ability to design the box so that it appeals directly to the customer base. Packaging like this can stand out and impress people because it is designed keeping the needs and likes of the target audience in mind.
