United States DTC Wellness Testing Market Overview
TechSci Research’s report titled “United States DTC Wellness Testing Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F” projects a steady growth rate for the United States DTC (Direct-To-Consumer) Wellness Testing Market in the forecast period spanning from 2024 to 2028. Several key factors contribute to this anticipated growth.
Rising Consumer Awareness
The increasing awareness among consumers about Direct-To-Consumer wellness testing is a significant driver of market growth. Consumers are seeking transparency in accessing their genetic material without intermediaries, including online platforms, in many cases.
Demand for Genetic and Molecular Testing
The prevalence of genetic and infectious diseases, such as syphilis, HIV, Hepatitis B, trichomoniasis, and others, is on the rise. This trend necessitates increased genetic and molecular testing, which is expected to be a crucial factor in driving significant market growth during the forecast period.
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Early Detection of Chronic Diseases
The growing demand for pre-diagnosis of severe chronic diseases, including cancer, obesity, diabetes, and hypertension, at the molecular and genetic levels is boosting market growth. Early detection enables timely intervention and prevention if suspects are found to be at risk, further supporting market expansion.
Challenges to Market Growth
However, the growth of the United States DTC Wellness Testing Market faces notable challenges. Strict regulatory authorities and guidelines governing DTC testing in the United States pose hurdles. Additionally, DTC genetic testing does not provide definitive results regarding disease development, often bypassing the need for a doctor’s interpretation, which can impede market growth.
Market Segmentation
The market is segmented based on offerings into four categories: test panels, test strips, digital monitoring instruments, and others. As of 2022, test panels dominate the market and are expected to continue their dominance throughout the forecast period. This is due to the increasing number of test panels being launched and provided by key market players in response to growing demand for various disease diagnoses.
Distribution Channels
Distribution channels in the market are divided into two segments: Online and Over the Counter. In 2022, the online segment holds a dominant position, driven by the growth of e-commerce, increased internet penetration, rising awareness about DTC wellness testing, and partnerships between key market players and e-commerce market leaders aimed at promoting DTC testing kit sales.
Major companies operating in the United States DTC Wellness Testing Market are:
- 23andMe Inc.
- Everlywell, Inc.
- Quest Diagnostics
- LetsGetChecked (PrivaPath Diagnostics Ltd.)
- Kindbody
- Myriad Genetics, Inc.
- Laboratory Corporation of America Holdings
- Cue.
- myLAB Box
- Ro (Modern Fertility).
Companies operating in the market are following strategies such as continuously innovating tools to improve image quality and create specialized clinical tools to help the patients see more anatomical detail with greater certainty, enabling them to provide the best possible patient care while also staying competitive and having an edge over other players operating in the industry.
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“North-East United States is expected to dominate the market in the coming years as it holds the major market service providers for DTC Wellness testing. Companies such as Corporation of America Holdings, 23andMe, Inc, Cue., and Myriad Genetics, etc. are established in the market, thereby, propelling the demand and are further expected to support the market growth in the region” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
United States DTC Wellness Testing Market, By Test Type (Hormone, Micronutrients, Food Intolerance, Food Sensitivity, COVID-19 DTC Test, Infectious Disease Tests and Others), By offerings(Test Panel, Test Strips, Digital Monitoring Instruments, Other, By Distribution Channel (Online and Over the Counter), By Sample Type (Blood, Urine, Saliva and Others), By Region, Competition, Opportunity, and Forecast, 2018-2028F”, has evaluated the future growth potential of United States DTC Wellness Testing Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States DTC Wellness Testing Market.
What Will You Get in the Sample Report?
The sample report will provide a comprehensive overview of the United States DTC Wellness Testing Market, including market size, growth trends, and opportunities. It will also delve into the challenges faced by the market and the factors driving its expansion. You will gain valuable insights into market segmentation, offerings, and distribution channels.
Who Will Benefit from This Report?
Various stakeholders will benefit from this report, including healthcare professionals, investors, policymakers, and businesses operating in the wellness testing sector. Researchers and individuals interested in understanding the dynamics of the DTC wellness testing market will also find this report to be a valuable resource.
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United States DTC Wellness Testing Market
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