Business Messaging is no longer boring texts with little meaning. Today, we expect rich, interactive conversations. In Kolkata, a place known for its interactivity and complexity in both person-to-person and business-to-customer interactions, businesses need to find smarter ways to differentiate and connect with customers. RCS (Rich Communication Services) Messaging helps brands accomplish this.

In contrast to SMS, which is basic text communications, RCS allows businesses to have app-like experiences where they can send rich media, branded profiles, and mobile engagement options delivered to the customer's default messaging app. RCS represents the future of communication for businesses in Kolkata, whether you're a retailer in Gariahat, a restaurant in Park Street, or a health clinic in Salt Lake.

Here are five compelling reasons to use RCS messaging in your Kolkata business.

1. Establish Trust with Verified Business Profiles

One of the challenges with engaging customers via digital channels is the difficulty customers experience in differentiating legitimate interactions from spam. Think of the last time you received a message that included a phone number you did not recognize. In that moment, you were hesitant to engage with that number. RCS provides your business with a verified business profile with your legitimate business name, logo, and brand colors so that customers immediately trust (and recognize) any messages from your business.

2. Capture Attention with Rich Media

RCS provides businesses with the ability to send images, GIFs, videos, and carousels, unlike SMS, and has limited plain text messages. RCS becomes a much more interactive and visual way to communicate.

Think about a fashion retailer in South City Mall that showcases its festive collection in a carousel alongside a direct "Shop Now" button. Or a restaurant in Park Street that includes a video of their new menu along with a "Reserve Table" call-to-action button. These rich formats are more visually compelling and easily grab attention, encouraging customers to take action.

3. Provide Interactive Experiences

Kolkata's customers love convenience, and RCS has interactive features that provide that. You could add quick-reply buttons and call-to-action buttons like:

• Book Appointment
• Track Order
• Get Directions
• Pay Now

For example, a healthcare clinic in Salt Lake could send appointment reminders with a button that taps to book their appointment. An e-commerce brand in Howrah could provide the ability for customers to track their delivery right in RCS. This interactive and engaging experience elevates customer journeys to a whole new level of efficiency.

4. Bring Greater Impact through Personalization of Messaging

We know personalization is a significant factor in customer loyalty. With RCS, businesses have the ability to personalize message content based on demographics, purchasing behavior, or location.

5. Leverage Advanced Performance Analytics

One of the biggest weaknesses of SMS is that it does not provide detailed analytics. With RCS, there are almost limitless possibilities of value delivered in real-time, like delivery status, read receipts, and click-through rates.   

This data allows businesses in Kolkata to:   

• Identify which campaigns are getting the best engagement.   
• Compare which offer versus visuals are getting the most traction.   
• Optimize future campaigns' engagement while increasing return on investment (ROI).   

Kolkata is known for its festivals, including Durga Puja, Diwali, Christmas, and Poila Boishakh.. When it comes to festival campaigns, RCS messaging provides a great tool for sharing colorful catalogs, exclusive discounts, and engaging offers, all of which capture the festive vibe.

Track Performance with Advanced Analytics

One of the main Issues with SMS is the lack of analytics. RCS messaging provides real-time analytics with delivery status, read receipts, and click-throughs.

Businesses within Kolkata can leverage these analytics to:

• Recognize which campaigns generate the best levels of engagement.
• A/B test offers and/or images
• Optimize their future campaigns for increased ROI

For example, if your customers appear to respond better to Bengali language offers during the Durga Puja promotions, you can use this data to enhance your upcoming campaigns.

Kolkata's glorious Festivals include Durga Puja, Diwali, Christmas, Poila Boishakh, and many more. When proposing festival campaigns, RCS messaging allows for a colorful catalogue - pictorial, exclusive discounts and offers that embrace the excitement of festivities.

Final Thoughts

RCS Messaging is much more than a service upgrade on SMS. It offers businesses within Kolkata trust, interactivity, personalization, and actionable intelligence that SMS directly lacks.

By using RCS messaging, businesses can stand out from their competition, build a better relationship, and enhance the communication experience expected by consumers.

Utilizing a trusted provider such as RCS Brand Rise will help to ensure you really gain.