IMARC Group has recently released a new research study titled “Canada Craft Beer Market Report by Product Type (Ales, Lagers, and Others), Age Group (21-35 Years Old, 40-54 Years Old, 55 Years Above), Distribution Channel (On-Trade, Off-Trade), and Region 2025-2033,” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
Canada Craft Beer Market Overview
The Canada craft beer market size reached 1.8 Million Hectolitres in 2024. Looking forward, IMARC Group expects the market to reach 2.3 Million Hectolitres by 2033, exhibiting a growth rate (CAGR) of 2.69% during 2025-2033.
Market Size and Growth
Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
Market Size in 2024: 1.8 Million Hectolitres
Market Forecast in 2033: 2.3 Million Hectolitres
Market Growth Rate 2025-2033: 2.69%
Request for a sample copy of the report: https://www.imarcgroup.com/canada-craft-beer-market/requestsample
Key Market Highlights:
✔️ Steady growth fueled by rising consumer interest in local and artisanal beverages
✔️ Expanding variety of unique flavors and innovative brewing techniques
✔️ Supportive government policies and growing craft brewery establishments across provinces
Canada Craft Beer Market Trends
The Canada craft beer market continues to expand, driven by community-based brewing, creative recipes, and regional collaborations. In cities such as Toronto, Vancouver, and Montréal, brewery districts have emerged where independent brewers share taprooms, organize local festivals, and experiment with neighborhood-inspired beer styles. These initiatives are helping shape both consumer preferences and overall Canada craft beer market share.
Authenticity and Local Identity Driving Market Growth
One of the defining trends in the Canada craft beer market report is the rise of terroir-focused beers. These are brewed with local ingredients—ranging from prairie-grown barley to wild botanicals—which highlight regional character while strengthening connections between breweries and their communities. This authenticity is helping build consumer trust and contributing to stronger Canada craft beer market share.
Consumer Preferences and Market Demand
Demand for transparency continues to influence the Canada craft beer market demand. A growing number of consumers prefer breweries that disclose sourcing details, from Canadian-grown hops to spring water from rural regions. Liquor boards and retail outlets are also increasing shelf space for small-batch producers, creating new opportunities for growth.
Collaborations between breweries across provinces are another driver of demand. Limited-edition “province-hopper” series—featuring joint creations from brewers in British Columbia to Newfoundland—delivered double-digit sales growth in 2024. These partnerships reflect how local pride and national creativity together shape Canada craft beer market demand.
Despite strong momentum, the industry faces challenges. Outdated interprovincial trade restrictions continue to limit wider distribution, while climate change impacts key ingredients like barley and hops. To adapt, breweries are experimenting with resilient hop varieties such as Talus and alternative grains like buckwheat.
Sustainability remains central to the Canada craft beer market outlook. Many breweries recycle over 90% of their process water, partner with farmers on regenerative practices, and invest in lightweight packaging. These measures reduce environmental impact while also strengthening long-term Canada craft beer market share.
Distribution Shifts and Direct-to-Consumer Growth
The way consumers purchase craft beer is also changing. Direct-to-consumer sales through subscription services and delivery apps allow breweries to reach new audiences while retaining higher margins. This channel has boosted Canada craft beer market demand, although it has also created challenges with “choice fatigue” as consumers face a flood of new product releases. To address this, breweries are combining digital engagement with in-person experiences, such as live tastings and brewery-hosted events.
Regional Trends Influencing Market Share
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British Columbia – Leading the market with the highest brewery density in Canada, specializing in bold and experimental beer styles.
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Atlantic Canada – Growing at over 14% annually, with demand focused on approachable, sessionable options.
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Health-Conscious Brewing – Low-alcohol and non-alcoholic craft beers are expanding, expected to represent over 20% of shelf space by 2026.
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Generational Trends – Millennials account for more than half of craft beer sales, prioritizing experiential brewery visits, while Gen Z emphasizes sustainability and digital interaction.
Canada Craft Beer Market Outlook
The Canada craft beer market report highlights continued opportunities in sustainability, regional collaboration, and health-conscious brewing. Authenticity and innovation remain the strongest factors shaping consumer preferences, with breweries expanding both Canada craft beer market share and Canada craft beer market demand.
As breweries adapt to shifting consumer expectations and environmental challenges, the Canada craft beer market outlook remains positive, positioning craft beer as a lasting and influential part of Canadian culture.
Canada Craft Beer Market Segmentation:
The market report segments the market based on product type, distribution channel, and region:
Breakup by Product Type:
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Ales
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Lagers
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Others
Breakup by Age Group:
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21-35 Years Old
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40-54 Years Old
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55 Years and Above
Breakup by Distribution Channel:
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On-Trade
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Off-Trade
Breakup by Region:
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Ontario
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Quebec
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Alberta
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British Columbia
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Others
Ask Analyst & Browse full report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=24918&flag=C
Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Key Highlights of the Report
1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter’s Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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