When a viral event is approaching, it's actually a big opportunity for site owners to get real and organic traffic. You can make these visitors your lifelong customers by asking them to sign up for your newsletter. Or, you can also promote your product related to the event to generate revenue and hit your goals. While a viral event can provide countless advantages, it also comes with potential risks.
These risks are related to your website performance. When you receive more traffic than usual, your site may respond differently. This is because the hosting that is fueling your website may not be sufficient to handle a sudden traffic surge. So what happens next? Your site can crash, visitors may experience slow response from the server, or eventually, they may leave after getting frustrated. As a result, you leave countless revenue opportunities.
Eager to know how you can prepare for a viral event? Then you’ve landed on the right page. In this article, we’ll go through five ways that will prepare your site for viral event traffic. Scroll down to learn more about everything in detail.
5 Ways to Get Your Site Ready for a Viral Event
Whether you’re experienced or a new site owner, it's crucial to consider things beforehand to keep control in your hands. In this article, we’ll go through some essential ways that you can follow to keep things in control. From expecting the unexpected, scaling hosting resources, making use of CDN, and optimizing the site beforehand, we’ll cover everything. Read on to discover more in detail.
1. Understand What Can Happen
A traffic surge on a website means your server resources are being consumed with each visit. This includes everything, but most importantly, it influences your bandwidth. The most common thing that will happen is that the traffic might exceed your current bandwidth limit. As a result, the server may not be able to send a response to users promptly.
Additionally, in such situations, most websites also get targeted by cybercriminals. They launch DDoS (Distributed Denial of Service) attacks to overburden the server. As a result, the server might crash, and the site may become unavailable. Therefore, make sure you have a solution to safeguard yourself from attacks and increase the bandwidth beforehand.
2. Scaling Hosting Resources
Depending on the type of event, you may receive high traffic on and off. For example, if it's something exclusive that only lasts for a day or two, you will have to scale up your resources for that time period only. However, if it's something that’s going to last a few weeks, then you might get traffic surges at different times.
Whatever the case is, the hosting service you’re using must be flexible when it comes to scaling resources. Need some more processing power? Or some bandwidth to accommodate visitors? With scalable hosting you are allowed to upgrade anytime. However, not all hosting services may offer scalability, so make sure you shift to the right one before the event.
For this, you can consider https://hostingmena.com/ a trusted service provider that offers scalability for all hosting plans.
3. Implement Content Delivery Network (CDN)
CDN is vital for any type of website but specifically when you’re about to experience a traffic load. In the context of events, if it's an international event, you will receive traffic from different corners of the world.
CDN lets you distribute your website data across different servers around the globe. This not only prevents your server from overburdening but also ensures that users experience fast browsing due to low latency rates.
4. Optimizing the Website’s Performance Beforehand
Website optimization should be a routine, but specifically when an event is approaching, you should prioritize it. This is because you may find things that might already be affecting your website performance. Thus, when you start getting visitors, this can become worse and result will be poor user experience.
Optimizing means checking all your pages and ensuring they’re all error-free. Importantly, you should be focusing on the main page which has everything related to the event. Double-check every feature to ensure everything is ready.
5. Monitoring and Managing Traffic in Real-Time
Last but not least, actively monitoring your website during the peak hours of traffic is crucial. Through this, you can predict things like required resources by analyzing users' behavior. There are various tools available that allow you to monitor every aspect in real-time.
By monitoring, you ensure users don’t face any problem on your site and they got exactly what they came looking for. A positive experience can help you earn their trust and leave a strong impression, which can support your business growth in many ways.
Recommended: What Are the Best UX Design Practices for E-commerce Sites?
Use a Powerful Hosting Plan for Traffic Surges
While optimization and CDN are helpful, a reliable hosting plan is more important during traffic surges. You can opt for a hosting plan that offers scalability, top-notch security, and 99.9% uptime to ensure everything goes smoothly. Feel free to explore the plans online and opt for the one that best fits your needs.
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