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Who are Sam & Colby?
xplr merch Brock—more popularly known as Sam & Colby—are internet sensations who carved out a massive fan base with their daring urban exploration videos, haunted location series, and real-life thrill-seeking adventures. Starting off on Vine and quickly transitioning to YouTube, their blend of mystery, suspense, and authenticity has earned them millions of subscribers worldwide. Whether they're sneaking into abandoned prisons or spending the night in haunted hospitals, Sam & Colby manage to balance terror with entertainment in a way that keeps their fans on the edge of their seats.
But their fame isn’t just built on scares and spooky stories. These two best friends have created a sense of community that’s unmatched. Fans don't just watch their videos—they become part of the journey. This connection goes deeper when it extends to their lifestyle brand, XPLR, which acts as both a merch line and a symbol of adventure, courage, and exploration.
What is XPLR?
XPLR isn’t just another merch brand—it’s a movement. The name itself, short for “Explore,” embodies the essence of what Sam & Colby stand for. It encourages fans to step out of their comfort zones, take risks, and face their fears. From hoodies with ghostly symbols to caps with cryptic logos, every piece of XPLR merch tells a story.
Unlike many YouTuber merch lines that stick to generic slogans and logos, XPLR combines fashion with purpose. It’s designed for fans who want to feel like part of a team—a squad of adventurers. The themes are often dark, mysterious, and minimalistic, perfectly reflecting the duo’s spooky aesthetic.
Why Is XPLR Merchandise So Popular?
The Power of YouTube Influence
sam and colby merch have mastered the art of storytelling, especially when it comes to connecting emotionally with their audience. They don’t just promote their merch—they live it. They wear XPLR gear during investigations, ghost hunts, and trips, making it more than just apparel. When fans see them exploring a haunted mansion wearing a sleek black hoodie with the XPLR logo, it becomes aspirational.
Let’s be real—YouTube isn’t just a platform for watching videos anymore; it's a powerful engine for influencing buying decisions. And Sam & Colby use it brilliantly. From unveiling new drops during high-intensity videos to filming entire behind-the-scenes merch shoots, their fans get an all-access pass to the process. This transparency creates trust and builds hype.
Unique Merchandise Design and Branding
Another reason XPLR merch stands out is its design. It blends eerie, minimalist graphics with streetwear appeal. You’ll find phrases like “Face Your Fears” embroidered in gothic fonts, stylized skulls, or ghostly illustrations that make every item look like part of a larger narrative. It’s almost like wearing a chapter of a horror story.
The quality also sets it apart. Many fans have noted the durable materials and comfortable fits, especially with hoodies and joggers. You’re not just buying a YouTuber’s merch—you’re buying a statement piece. XPLR merch becomes part of your identity if you’re a fan.
Official XPLR Store Overview
What You’ll Find on the XPLR Official Website
The first and most trustworthy place to get XPLR merch is the official website: xplr.com. It's sleek, easy to navigate, and constantly updated with fresh drops and limited-edition collections. You’ll find a range of products:
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Hoodies and sweatshirts
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T-shirts and long-sleeves
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Beanies, caps, and accessories
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Stickers and posters
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Limited-time collaborations
Each product listing comes with detailed sizing info, multiple images, and often a snippet about what inspired the piece. The site also frequently features countdowns for drops, flash sales, and exclusive pre-orders for loyal subscribers.
Benefits of Buying from the Official Store
Buying from xplr.com means you're guaranteed authenticity. You're getting direct-from-the-source products, with quality assurance and official branding. Plus:
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Access to limited drops that never appear elsewhere
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Exclusive bundles or early-bird deals
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Fast and secure checkout
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Reliable tracking and customer support
Fans also get access to newsletters with discount codes and sneak peeks into upcoming releases, keeping them ahead of the curve.
Customer Reviews and Testimonials
Scroll through any product page on xplr.com, and you'll see rave reviews. Fans often mention how the hoodies are “super soft,” “worth every penny,” and “feel like a hug from Sam & Colby themselves.” The feedback isn’t just positive—it’s passionate. Repeat buyers highlight the consistent quality and how each item becomes a collector’s piece.
Sam & Colby’s Exclusive Merchandise Drops
Limited Edition Collections
If there’s one thing that keeps fans glued to their screens, it’s the mystery of when the next limited-edition drop will hit. Sam & Colby are pros at creating FOMO. They announce limited-time collections with countdown timers, teaser videos, and haunting trailers. These collections are often themed—think The Hell Week Collection or The Haunted Road Trip Drop—and sell out within hours.
These aren’t just clothes; they’re time capsules of Sam & Colby’s journey. Each collection captures a specific era or vibe from their channel and gives fans a tangible piece of that story.
Seasonal Drops and Special Collaborations
Every season brings something new. Halloween is a major one—XPLR usually drops exclusive spooky-themed merch that aligns with their most intense paranormal investigations. Christmas collections offer cozy winterwear with a creepy twist.
They’ve also dabbled in collaborations with other content creators and artists, expanding the XPLR brand into new territory. These collabs add freshness and diversity to their merchandise, often mixing in pop culture references or horror lore that fans adore.


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