The United States apparel and footwear market is expected to grow owing to factors such as the rising demand for athletic & casual wear among the younger generation and the growing popularity of social media platforms & online shopping.
Per the TechSci Research report titled “United States Apparel and Footwear Market– By Region, Competition, Forecast and Opportunities, 2028F,” the growth of the apparel and footwear market in the United States is attributed to various factors. These factors encompass the increasing number of environmentally conscious consumers and the presence of both domestic and international companies specializing in apparel and footwear. The apparel and footwear sector in the United States is witnessing the fastest growth during the forecast period due to several contributing elements. These include a burgeoning younger population, widespread internet penetration, rising disposable income, the influence of western culture, continuous product and fashion trend launches, and evolving preferences of the younger demographic across the nation. Brand recognition, the expansion of e-commerce platforms, and a robust supply chain network further contribute to this growth.
Furthermore, the contribution of apparel and footwear products to the country’s GDP, as well as the emergence of new companies, play a significant role in the growth of the United States apparel and footwear market during the forecast period. Consumers are increasingly conscious of environmental sustainability, demanding a wide array of product options. This growing consciousness is expected to continue fueling product demand. Luxury footwear, especially in the corporate and fashion sectors, is gaining prominence as a symbol of professionalism in the workplace. These factors collectively contribute to the growth and expansion of the global apparel and footwear industry.
The US apparel and footwear market has traditionally been dominated by women’s fashion, but the men’s fashion segment is experiencing the fastest growth and holds potential as a lucrative market for brands aiming to cater to this demographic. Thus, the rising demand for apparel and footwear among men is driving the United States apparel and footwear market during the forecast period. However, the apparel and footwear sector in the United States faces challenges, including increasing production costs and fluctuating consumer spending patterns, which may hinder market growth in the forecast period. Additionally, concerns regarding overconsumption and environmental consequences have been heightened due to fast-fashion trends.
The importance of providing a seamless shopping experience to customers through various channels like physical stores, digital platforms, and mobile apps is growing in the market. Manufacturers implementing an omnichannel strategy could enhance customer engagement and satisfaction.
The rising trend of product customization among the younger generation in the country is fueling the United States apparel and footwear market during the forecast period. Brands offering customization features, such as custom designs, sizes, and colors, are able to distinguish themselves in the United States apparel and footwear market.
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The United States apparel and footwear market is categorized based on type, end-user, distribution channel, and region. In terms of type, the market is divided into apparel and footwear segments. Among these, the apparel segment holds a significant market share during the forecast period. This demand is driven by various factors, including the ever-changing fashion landscape, the influence of western culture, internet penetration, and the consistent introduction of fashion trends at competitive prices supported by strong brand positioning.
Concerning end-users, the market is segmented into women, men, and children. The women’s segment commands a significant market share during the forecast period, attributed to the increasing number of working women, driving the need for trendy and fashionable shoes suitable for both formal and casual occasions.
Key market players in the United States apparel and footwear market include:
- Nike, Inc.
- adidas America, Inc.,
- Under Armour, Inc.
- Tommy Hilfiger U.S.A Inc.
- H & M Hennes & Mauritz AB
- VF Corporation
- ZARA USA, Inc.
- Levi Strauss & Company
- PUMA North America Inc.
- Skechers USA, Inc.
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According to Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm, “The United States apparel & footwear market is part of a thriving and dynamic industry that caters to diverse consumer preferences. Renowned for its vast range of products and fashion-forward designs, this market continuously evolves to keep up with changing trends. Key players in the industry include prominent brands, independent retailers, and online platforms. Factors such as consumer spending, economic conditions, and fashion influencers significantly impact market growth. The rise of sustainable and ethically produced products has gained momentum, reflecting the growing awareness of environmental concerns among consumers. E-commerce plays a crucial role in this market, offering convenience and accessibility, driving further expansion in the ever-competitive landscape.”
The report titled “United States Apparel and Footwear Market By Type (Apparel, Footwear), By End-User (Women, Men, and Kids), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Direct Sales, etc.)), By Region, Competition, Forecast and Opportunities, 2028”, has evaluated the future growth potential of the United States apparel and footwear market. It provides statistics and information on market structure, size, share, and future growth. The report offers cutting-edge market intelligence to assist decision-makers in making sound investment decisions, identifying emerging trends, and understanding essential drivers, challenges, and opportunities in the United States apparel and footwear market.
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